
Why Great ROAS Doesn’t Always Mean Great Business
Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
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Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.

Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.