Chris Avery is the founder of JudeLuxe, a specialist ecommerce PPC agency helping brands make Google Ads decisions around profit, margin, feed quality and SKU-level performance rather than blended ROAS. JudeLuxe was named Best Small PPC Agency at the European Search Awards 2026.
Chris Avery is the founder of JudeLuxe, a specialist ecommerce PPC agency helping brands make Google Ads decisions around profit, margin, feed quality and SKU-level performance rather than blended ROAS. JudeLuxe was named Best Small PPC Agency at the European Search Awards 2026.
Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
