PPC is a powerful tool for lead generation but comes with unique challenges such as managing low-quality leads, high cost-per-lead (CPL), limited budgets, and competition.
Sarah Stemen exposes the hidden dangers of ad agencies, highlighting the pitfalls of both cheap and expensive agencies, and offers advice on how clients can identify trustworthy agency partners.
In the high-stakes world of digital marketing, burnout is emerging as a critical issue, particularly for paid search specialists who face relentless pressure to deliver results amid rising ad costs and ever-evolving platforms—a challenge that’s pushing many to the brink of mental and emotional exhaustion.
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online.
This year, more than ever, it’s crucial to recognize that brands are navigating challenging times alongside agencies.
