Tactics
Not All “Best Practices” Are… Best Practices
Explore why six popular Google Ads “best practices” can actually hurt campaign performance when applied without proper context and strategic consideration.
28/05/2025
Explore why six popular Google Ads “best practices” can actually hurt campaign performance when applied without proper context and strategic consideration.
Avoid these common Google Ads pitfalls, from unchecked bid strategies to risky automation, as top PPC experts reveal what they never try.
This Performance Max guide details the steps to set up, optimize, and monitor feed only campaign, making it ideal for e-commerce businesses aiming to showcase their product catalogs effectively.
Addressing red flags such as poor CTR, weak quality scores, default campaign settings, lack of exclusions, and missing conversion data is key to maintaining optimal account performance
PPC landing pages are crucial for converting clicks into customers, requiring focused content, clear calls-to-action, minimal distractions, and optimized user experience to maximize conversions and improve campaign performance.
Beginner-friendly Google Ads Scripts can automate repetitive tasks, streamline reporting, and help monitor campaign performance, allowing PPC marketers to focus on strategy and optimization.
Audiences are crucial to any Paid Search success and should be part of any best practise tactics.
Consent mode V2 is part of Google’s commitment to a privacy-centric digital advertising space. It means advertisers within the EEA must comply to continue to serve personalised ads and retain the use of their remarketing campaigns.
Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance Max and Shopping, and a vast amount of data to work with.
Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages are varied.