Since November 2021, when Performance Max were first introduced – there has been a lot to get our heads around.
With every kind of PPC campaign type, there are several things to consider before you start the campaign, optimising the campaign and just for ongoing management.
So we are very grateful for PPC Live blog contributor Dii Pooler providing this Performance Max pre-launch AND optimisation check list.
Do right by your client, so you can show them that you are checking every necessary box to ensure you are delivering the most efficient PMax campaign they ever sat.
*Get PPC Live Performance Max Pre-Launch and Optimization checklist (make a copy once access is given)
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