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"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."
"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."
"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."
"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."
"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"
"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."
Zak started as the Senior Paid Media Consultant at Vervaunt in December 2020. He previously worked as an Account Manager for a large media agency and in-house for a games retailer. He specialises in technical marketing.
Talk outline: As performance marketing evolves, we need to develop strategies that enhance the platform’s ability to drive revenue. Taking into account data points that Google doesn’t have access to can help accelerate performance. In this talk, Zak will discuss some of his tried-and-tested PMax strategies using data points beyond Google’s reach.
Chris is currently a Senior PPC Analyst at Journey Further, bringing experience from previous roles at Journey Further, Awaze, Damart UK and Jet2.com. Chris Jones holds a 2004 – 2008 BA (Hons) in Business (with Professional Experience) at the University of Hull. With a robust skill set that includes Engineering, Recruiting, Microsoft Office, Research and more,
Title outline: Data integration for PPC campaigns needs to be built on strong foundations. In his talk, Chris will show us how he and his team transformed Boots Hearingcare’s PPC performance using innovative data solutions built on excellent PPC fundamentals.
Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut-through, emotion, and results.
Title outline: What Google doesn’t know. Google’s AI is getting smarter every day, but it doesn’t know you or your business. Claire will walk you through how to control Google to make your campaigns work harder for you.
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