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"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."
"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."
"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."
"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."
"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"
"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."
I’m an experienced Paid Media & PPC professional and I have worked with a range of platforms including (but not limited to): Google Adwords, Google Analytics, Microsoft Advertising/Bing, DoubleClick/Search Ads 360, Stitcher Ads, Criteo, Apple and Spotify.
I am Google certified in Search, Shopping, Display and Mobile as well as also being certified in Google Analytics, Search Ads 360 & Microsoft Ads.
Talk outline: How to beat Imposter Syndrome in the many situations we face it in our day to day roles within PPC, from exec to director.
I’m a Performance Consultant at House of Performance experienced in paid media strategy & data-driven optimisation. Helping brands achieve their goals through PPC & paid social campaigns.
Title outline: Sometimes Pmax can feel like the black box of doom.
But it performs….
In this session I will talk about:
– Audience Signals: What are they and how can you get the best from them?
– Structuring Pmax: Hints & tips
– Utilising Pmax for Ecom
– Utilising Pmax for Lead Gen
– How to get the most from your assets
– How you can optimise & improve your Pmax campaigns
10+ years of experience in leading PPC campaigns.
Title outline: When should you make data-led decisions? When is intuition actually the better option? Striking the balance in performance marketing is key to managing risk and growth – here are some stories of where I’ve found success.
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