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Pairing SEO with PPC Resources

Welcome to the third of our link resources for topics we have covered at our event.

At our second event, the fabulous Crystal Carter talked about the many ways SEO and PPC can work together and how the output of the work of one department can be mightily beneficial to the other department. So here’s a list of our favourite resources on the best methods for organic and paid search synergy.

5 ways to get PPC and SEO working together – SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.

How to handle PPC landing pages for SEO – Unoptimized webpages can hurt SEO. Here’s how to ensure PPC landing pages don’t impact your organic search performance.

How to Use Google Keyword Planner for SEO and PPC Campaigns – Solid keyword research underpins every successful SEO and PPC strategy. After all, to drive increased traffic from Google, or to run a profitable Google Ads campaign, you need to know what your audience is searching for and base your growth strategy around this.

Battle of the SERP: Combining SEO & PPC Forces to Win – Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep from his home and attack innocent listings on the first page (as well as the occasional princess) to bring them back to his castle never to be seen again… until now!

How to Combine SEO & PPC Data for More Powerful Results – You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.

SEOs give tips on how PPCs can benefit working with SEO – There is a lot of crossover work between the SEO and PPC departments. In the article we asked SEO professionals on how PPC departments can benefit from the work SEOs do.

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