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Content
ToggleData as the Foundation: Powering AI in PPC – Julian Modiano
Top tips:
- “In the majority of cases, PPC teams aren’t data driven, so much as they’re using data to tell the story they want to tell rather than chasing the data to see what the story actually is”
- Adding data like number of hours you are working on a client, how many tasks you are doing, revenue being generated and more on a client report allows you to see which clients are being the most profitable for your time
- Tracking calls needs more that just the number of calls each campaign generates – it also needs the length of call time to give a more qualitative result
- Google Ads conversion data is not enough
The Power of Real-Time Decision Making in Retail – Alam Hosseinbor
Top tips:
- Google Ads is not specifically built for retail. So it doesn’t have all the functionalities you need
- Real time pricing is important to ensure consumers don’t get the wrong pricing, especially when there is a sale or when the sale ends.
- Optimise paid listings based on organic data
- Add business and market data to your real-time bidding approach
The AI Renaissance of Search – Niki Grant
Top Tips:
- Don’t restrict AI so much
- Do use Broad match (but also do a lot of search query analysis)
- There are a lot more options for campaign types
- There are gold nuggets to be found by using Microsoft ads
One Response
Your article helped me a lot, is there any more related content? Thanks!