Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Technical PPC: Using Business Data to Build Strategies – Zak Maklin
Top Tips:
- Be familiar with the business goals
- Curiosity and a few tools are needed for best Technical PPC
- Identify the best strategy fit for the product profitability youhave
- Incorporate wider business context
- Look outside of SEM
Innovate with Purpose: Data Integration for PPC Campaigns Built on Strong Foundations – Chris Jones
Top Tips:
- You need a well structured PPC account with excellent fundamentals
- As well as a strong knowledge of the client’s business & their objectives
- Granular structures are out, consolidated structures are in.
- Ensure that each campaign has an appropriate bid strategy for its objective. If in doubt, A/B test it.
How to win at PPC / Paid media in 2024 – Claire Stanley-Manock
Top tips:
- Not all conversions ar equal
- Structure for every opportunity
- Create multiple PMax campaigns for a varied amount of objectives
- Think like a consumer
- Lean into Paid Social
