Watch the talks of past PPC event, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Effective targeting in a world that is becoming more privacy-aware – Jan – Henrik Lambrechts
Top Tips:
- PPC is a loop of good data and effective decision making
- Data quality is extremely impactful downstream in this loop
- Data quality = TRacking quality + external constraints
Responsive Search Ads To Pin Or Not To Pin, That Is The Question – Dez Calton
Top Tips:
- Not one size fits all
- Don’t just work towards Ad Strength – prioritise clients’\business goals
- You can make 43,680 RSA ad copy combinations
Is Microsoft All That – Adel Said
Top tips:
- Microsoft has great reach, targeting options and high quality traffic sources
- People are 5.5x more likely to purchase on the Mivrosoft Ads Network
- Don’t treat it the same way you treat Google
Click frequency Cap vs Conversion Rate – Satoko Ohtsuki
Top Tips:
- Click frequency has a relationship with conversion rate
- It vaires by vertical but it it all have a diminishing point of return
- Spider AF can control the click frequency cap for all ads platforms
