Watch the talks of this PPC event and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Why and How you should use Blended Search report – Agnes Bungsy
Top Tips:
- Blended Search data can help to:
- Measure and improve incrementality of PPC
- Understand your audience and changes in search traffic
- Understand blended CPCs
PPC Forecasting: Opening the Pandora’s box – Ito Giwa-Osagie
Top tips:
- The forecasting process can be compared to making a Pizza: your base is your data validation, your sauce is your forecast template and your toppings are your data checks
- Two Types of Forecasts: Headroom analysis vs Performance projection
- Sense check all data
- Don’t be afraid of reforecast
7 Steps to a Winning Multi-Channel PPC Strategy – Raluca Radu
Top Tips:
- If we only chase conversions we actually save now and pay later
- We should understand our strategy from a relationship pipeline lens
- By creating our buyer personas, we can deliver efficient messaging fit to purpose
- Ensure your budget split is enough for each stage
PPC Live UK celbrates Women’s History Month
