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PPC Live Inaugural event | July 28th 2022

Resources are best accompanied whilst watching how the event went down:

Watch Past Talks

Contextualising Your Paid PerformanceYasmin Williams

Top Tips:

  • Google Trends
  • Google Alerts
  • Think With Google
  • Wider Statistical Insights (ONS)

What are the Pillars of PPCRichard Ingilby

Top Tips:

  • Pillars clarify what we need to do
  • Pillars show us what makes our PPC account successful
  • Pillars help us to communicate
  • Pillars clarify our work to senior leaders
  • Pillars needs to change with the time

How Not To Approach AutomationAnu Adegbola

Top Tips:

  • PPC is still evolving (hasn’t fully evolved)
  • The Paid Search Manager’s role has also evolved – and is no where close to coming to an end
  • Don’t assume anything when it comes to automation
  • Be your client’s partner!
  • Jyll Saskin Gales Twitter thread about whether you are speaking to the correct Google Rep
  • Jyll Saskin Gales’ blog about whether you are speaking to the correct Google Rep

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