Resources are best accompanied whilst watching how the event went down:
Contextualising Your Paid Performance – Yasmin Williams
Top Tips:
- Google Trends
- Google Alerts
- Think With Google
- Wider Statistical Insights (ONS)
What are the Pillars of PPC – Richard Ingilby
Top Tips:
- Pillars clarify what we need to do
- Pillars show us what makes our PPC account successful
- Pillars help us to communicate
- Pillars clarify our work to senior leaders
- Pillars needs to change with the time
How Not To Approach Automation – Anu Adegbola
Top Tips:
- PPC is still evolving (hasn’t fully evolved)
- The Paid Search Manager’s role has also evolved – and is no where close to coming to an end
- Don’t assume anything when it comes to automation
- Be your client’s partner!
- Jyll Saskin Gales Twitter thread about whether you are speaking to the correct Google Rep
- Jyll Saskin Gales’ blog about whether you are speaking to the correct Google Rep
