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Finding the right PPC partner: DIY, Freelancer, Agencies, and a Dash of Education

When it comes to the ad game, the million-dollar question is:

Should you take the reins yourself or bring in the cavalry?

There is no rule of thumb, but let’s consider the different options. This will help you decide which road you should take regarding your digital marketing activities.

Let’s break it down, no jargon, just straight talk.

DIY (Do It Yourself) – <£1,000/month of ad spend

Going DIY makes sense if you’re the small fish in the big pond. No fancy fees, you kick things off pronto, and who knows your business better than you? But be ready to roll up your sleeves and dive into the nitty-gritty. But beware, you could find yourself in a maze of inefficiencies without that PPC expertise. It’s like setting sail without a compass. You’re in control, but where are you headed?

Freelancer – £1,000 – £10,000/month of ad spend

These folks know the ropes better than you, might sprinkle some magic on your ad game, and free you to focus on other biz stuff. It’s like having a skilled co-pilot who needs your coordinates to navigate. But remember, they’re not mind readers; guide them through the nuances of your business.

Micro Agency – £2,500 – $250,000/month of ad spend

More brainpower than a freelancer, but there’s a bit of paperwork, and they might tweak your plan. Yet, they could be the secret sauce for those tricky ads you’ve been wrestling with.

Large Agency – £100,000+/month of ad spend

Rolling in the big bucks? A large PPC agency might be your VIP ticket. They’re rubbing elbows with Google and Facebook, have an army for every task, and keep things tighter than a bungee cord. However, they’re pricey and move at their own pace – VIP treatment comes with a waiting list. Also, keep in mind that there may be an ever-evolving group of juniors learning on your account – do you want to train their staff on your budget?

In-House Hero – £500,000+/month of ad spend:

Want someone in the office, a real in-house PPC wizard? They might be your hero. More hours for less cash, and they’re all about your business. But let’s be honest – finding a good one is like hunting for a needle in a haystack. The hero might be in the building, but the cape is hard to find.

Coaching and Education

Here’s a gem between DIY and hiring a freelancer – coaching and education. It’s like having Yoda guide you through the PPC force. You stay in control while having a knowledgeable mentor by your side. Understand the game inside out and level up without burning through your budget.

Conclusion

Here’s a gem between DIY and hiring a freelancer – coaching and education. It’s like having Yoda guide you through the PPC force. You stay in control while having a knowledgeable mentor by your side. Understand the game inside out and level up without burning through your budget.

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