It’s the second half of the year already and what a roller-coaster it has been over the last six months. For many people working in PPC, with Google and other ad platforms swarming up with updates, the months of May and June were particularly interesting and somewhat troubling, to say the least.
But it is easy to get caught up in all the updates and changes from big tech and lose sight of the many things we love as PPCers. I mean, it’s not that bad. Conversions are STILL rolling in and there is a lot of potential to keep ROAS positive. And this underscores the crucial role we play as PPCers, working to connect businesses with the customers who love them and need their products.
So apart from being the cool guys businesses look up to bring in steady conversions, what else is there to love about working in PPC? I’ve outlined a few of mine, hopefully it keeps you inspired.
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