Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
When it comes to cold audiences, your budget shouldn’t be based on gut feel — it should be driven by how much of your audience you actually want to reach...
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Reading everything in PPC is the fastest way to achieve nothing—filter ruthlessly by your client's actual goals, or you'll stay busy reacting to noise instead of driving results.
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Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
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PPC campaigns fail silently when well-intentioned changes break tracking connections—by the time you notice, Google's already learned from bad data.
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AI accelerates PPC workflows but optimizes for measurable patterns, not business strategy—it will scale the wrong goals if you let it.
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B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
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Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
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Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.
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Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
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January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review...
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