PPC Live Blog

Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.

Client management thrives on empathy, clear communication, and strategic partnerships that go beyond delivering services to truly understanding and aligning with client goals.

Effective CRO ensures every click in your PPC campaign counts, transforming traffic into meaningful actions and maximizing ROI through data-driven strategies and continuous optimization.

Get the recap of the talks at PPC Live #14 where the topics of understanding consumer behaviour, knowing when to send wrong data to Google and Quality Score were covered.

Navigate the core elements of A/B testing and learn how to implement them for continued campaign improvement and a steady stream of qualified leads.

Implementing a cookie consent banner impacts Google Ads' smart bidding strategies, requiring advertisers to adjust target CPA/ROAS to compensate for lost tracking data. Read how to do that.

Proven strategies for maximizing lead generation ROI as you take your paid campaigns to the next level

Watch the fantastic talks given on Scaling PPC tests, Building a brand with Google Ads, and Is NCA killing your RCA rate at the PPC Live #13 event in Leeds.

As conversational AI reshapes search, PPCers must adapt their strategies quickly, diversifying channels, exploring native ads, and embracing conversational formats to thrive in a rapidly shifting digital ad landscape.

Switching away from Google CSS to can lower your CPCs, as Google charges a 20% commission, while others use a flat fee. This switch reduces costs, boosts traffic, improves ad…

PPC is a powerful tool for lead generation but comes with unique challenges such as managing low-quality leads, high cost-per-lead (CPL), limited budgets, and competition.

Incorrect cookie banner placement can cripple Google Smart Bidding by hindering conversion tracking, especially on desktop. Find out why and what to do.

This Performance Max guide details the steps to set up, optimize, and monitor feed only campaign, making it ideal for e-commerce businesses aiming to showcase their product catalogs effectively.

Addressing red flags such as poor CTR, weak quality scores, default campaign settings, lack of exclusions, and missing conversion data is key to maintaining optimal account performance

PPC landing pages are crucial for converting clicks into customers, requiring focused content, clear calls-to-action, minimal distractions, and optimized user experience to maximize conversions and improve campaign performance.

The TwoTrees PPC team helps client exceed revenue target by $3.5M, achieve a 346% increase in qualified leads, and save 12% on ad budgets through a comprehensive digital growth strategy.

Beginner-friendly Google Ads Scripts can automate repetitive tasks, streamline reporting, and help monitor campaign performance, allowing PPC marketers to focus on strategy and optimization.

Optimizing product titles, testing creative headlines, and avoiding over-segmentation in asset groups are key strategies to boost the effectiveness of Performance Max campaigns and maximize PPC results.

Let's take a closer look at using business-driven calculations to move the needle for our paid media clients - often referred to as Marketing Performance Indicators (MPIs).

A/B tests are essential for optimizing PPC strategies, allowing advertisers to make data-driven decisions by testing different ad elements, monitoring performance, and using statistical analysis for continuous campaign improvement.

See how programmatic advertising, is revolutionizing PPC by improving targeting precision, cost-efficiency, and campaign scalability.

We are delighted to introduce you to our second set of ambassadors and amazing supporters.

Explore how SEO and PPC can complement each other for better ROI. Learn how integrating both strategies can enhance your online visibility and optimize your ad performance.

Discover actionable insights and a simple framework for integrating intuition with data in your performance marketing toolkit.

Essential tips and questions to help job seekers prepare for PPC interviews, including leveraging job aggregators, getting involved in the PPC community, and more.

We are delighted to introduce you to our ambassadors who consistently go above and beyond to contribute to our growth.

Join an intergalactic journey where SEO becomes your new Jedi Master, empowering your PPC expertise. Discover how combining these forces can supercharge your marketing strategy!

Watch the fantastic talks given on Beating Imposter Syndrome, The Ultimate Guide to Pmax and Data vs Intuition at the PPC Live #12 event in London.

Google's mandate for some advertisers to switch from credit card payments to bank-based options by July 31st , has drawn criticism for pushing processing costs onto advertisers.

The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.

Sarah Stemen exposes the hidden dangers of ad agencies, highlighting the pitfalls of both cheap and expensive agencies, and offers advice on how clients can identify trustworthy agency partners.

Discover the five key aspects required for building effective data pipelines for marketing campaigns.

Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.

From data-driven insights to the supportive PPC community, find out what makes working in PPC so rewarding and why it's worth staying inspired despite industry changes.

Discover seven compelling reasons why internal teams often outperform agencies, from deep business knowledge to focused attention and direct impact on success.

Google Ads is a powerful channel, but sometimes the biggest levers for growth are outside our control. This article is about stepping out of the safe zone and kicking some…

In the world of PPC, mastering Google Ads placements is a key lever for improving performance. That means ensuring placements align with your brand, optimising spend, avoiding spam and navigating…

We're here to shine a spotlight on PPC Rockstar Boris Beceric Google Ads Consultant, Coach and PPC Live Ambassador.

Explore the evolving world of PPC as user behavior becomes less predictable. Learn how to adapt and thrive in this changing landscape, ensuring your campaigns continue to deliver results

Take a breath. I'm going to explain, without jargon: - Conversions - Conversion tracking - Google tag - Google Tag Manager - GCLID - Offline Conversion Tracking - Enhanced Conversions

In the high-stakes world of digital marketing, burnout is emerging as a critical issue, particularly for paid search specialists who face relentless pressure to deliver results amid rising ad costs…

Watch the fantastic talks given on Data as the foundation,The Power of Real-Time Decision Making in Retail, The AI Renaissance of Search in Brighton

I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads…

The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns.

Stay ahead in Paid Search by continually updating your knowledge of industry trends, platform changes, and competitive actions.

Matt, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity.

Learn how to set marketing KPIs that genuinely align with business goals, ensuring effective collaboration between agencies and clients

Audiences are crucial to any Paid Search success and should be part of any best practise tactics.

We're here to shine a spotlight on PPC Rockstar Anika Görtz - Team Lead in Digital Marketing & Marketing Program Management

In the fast-paced world of PPC, the demand for skilled professionals is at an all-time high. Read about the skills to focus on to stand out.

Consent mode V2 is part of Google's commitment to a privacy-centric digital advertising space. It means advertisers within the EEA must comply to continue to serve personalised ads and retain…

in 2024 marketers keep looking for alternative solutions to using 3rd party cookies, even though Google has rolled back its plans to deprecate them.

Over the years, the integration of artificial intelligence (AI) has transformed how paid search operates, offering advertisers unprecedented opportunities for precision targeting. Whether we like it or not - we…

Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance Max and Shopping, and a vast…

As seasoned PPC professional - I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.

Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages are varied.

As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of…

Google Ads is a powerful marketing tool. Despite the industry's complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online.

Watch the fantastic talks given on PPC & SEO integration, How to measure Paid Media in a post cookie world and Creating and using Demand & Supply models in PPC.

It’s not every day you audit a PPC account that is in a healthy state. Figure out what to do afterwards.

In the ever-evolving landscape of digital marketing, it's becoming increasingly important for businesses to explore alternative platforms.

while doubling a budget may be the easiest way to double your sales, it’s not the most efficient nor the most practical. Instead, we are going to double sales by…

Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on…

Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This

In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively.

This essential guide is tailored for PPC managers who want to transform their campaigns from the ordinary into highly competitve and future proof.

Learn to smoothly transition and manage a newly acquired PPC account with this comprehensive guide. Discover critical steps for building strong client relationships, conducting thorough audits, and optimizing strategies.

Explore the future of Paid Search in 2024 with insights from 10 industry experts. Understand how these changes will impact advertising channels, customer experience, and campaign costs."

Master the art of B2B advertising by targeting the right accounts with precision. Elevate your B2B campaigns with insights into account targeting, personalized outreach, and strategic engagement.

How to prepare for interviews, Broad Match and more. We have produced several articles this year we've useful to help with jobs and make heads or tail of the industry.

Reflecting on the remarkable journey of running five successful PPC Live events in 2023.

We're here to shine a spotlight on PPC Rockstar Jyll Saskin Gales, Google Ads coach, Marketing instructor and PPC Live ambassador

When it comes to the ad game, the million-dollar question is: Should you take the reins yourself or bring in the cavalry? There is no rule of thumb, but let's…

Today, we’re discussing Broad Match keywords and how to use them to your advantage while also avoiding common pitfalls.

This year, more than ever, it's crucial to recognize that brands are navigating challenging times alongside agencies.

In this article, we explore five crucial GA4 reports that every PPC marketer should use to optimize performance and make data-driven decisions.

Watch the fantastic talks given on Maximisng PMax to acquire new customers, Thinking beyond ROAS, Retails Media Networks AND Looking through the blackbox of Google Ads and finding growth.

Unlock the full potential of Black Friday with expert PPC strategies, AI-powered tools, and actionable tips to maximize your reach, boost sales, and conquer the digital marketing landscape.

PPC is a saturated strategy for most industries. It can be easy to mimic what your competitor is doing in the hopes of snagging some of their business with your…

Another day, another batch of misconceptions to debunk—so let's tackle six more myths that are running rampant in the PPC industry.

Discover what exactly are the Microsoft Search Partners and Microsoft Audience Ads, how to see where your ads have been shown, including whether Audience or Search Partners, and more.

It's no secret that Google dominates the search engine market worldwide. So, if Google drives such a high percentage of traffic, is advertising on Bing even worth it?

PPC stands as both an art and science, requiring a blend of creativity, data-driven strategy, and continuous learning to navigate its ever-evolving landscape and dispel the myths surrounding it.

Discover the essential qualities and skills that make a successful PPC specialist with our comprehensive guide.

Understanding the nuances of driving targeted traffic to sites is very important. In this guide, we'll explore those tools and the best practices for using them. Ready to elevate your…

Implementing Paid Search tactics that deviate from Google's best practices can sometimes yield surprisingly positive results.

For your PPC campaigns to have a chance of running successfully - this is an important focus. Social media and SEO are two juggernauts in this realm.

We're here to shine a spotlight on PPC Rockstar Emma Glover, your social media go-to and founder of Victress

Results on small budgets is a large task for so many small businesses. Often agencies will say you can't get a result for less than £10k pm. I say otherwise.

PPC is a powerful online advertising model that requires clear goal-setting, consistent optimization, and careful management to effectively drive targeted traffic, generate leads, and achieve sales success.

Watch the fantastic talks given on Microconversions, Five Psychological Tips to Help You Increase Conversion Rates in PPC, Lessons of the Past to Succeed with AI

Let's embark on a thrilling journey to explore why the Caped Crusader, Batman, would be the ultimate PPC Manager.

Explore the potential demise of Display-only campaigns in Google Ads as new automated campaign types like Performance Max and Demand Gen reshape the digital advertising landscape.

Discover strategies to overcome diminishing returns in PPC campaigns, including revisiting old ideas, refining targeting, and leveraging industry insights. Learn how to scale your PPC efforts effectively.

We're here to shine a spotlight on PPC Rockstar Azeem Ahmad, global digital marketing expert and podcast host.

Microsoft Advertising's Audience ads campaigns are a fantastic way to reach your target audience with Multimedia ads as they explore the internet and Microsoft-owned properties.

Explore real-life stories of PPC professionals facing challenges due to poor boundary-setting. Learn the importance of saying "no" and setting clear expectations to maintain work-life balance and project success.

Discover 15 innovative PPC testing ideas from industry experts for Q3. Boost your campaign performance with insights on PMAX, AI-generated copy, custom extensions, and more.

In the vast ocean of online advertising, Pay-Per-Click (PPC) campaigns have emerged as the lighthouse guiding businesses to the shore of consumer attention. A critical tool in the arsenal of…