Many advertisers treat Microsoft Ads as a copy of Google, but with a tailored, strategic approach, it can become a powerful, revenue-driving channel—especially for B2B brands looking for incremental growth.

Learn how to use Dynamic Search Ads to discover valuable keywords, improve campaign performance, and better understand customer search behavior.

Learn what impression share is, why it matters for ad performance, and how to diagnose and improve it through practical, non-budget-related strategies

Paid search ads can be especially effective for niche industries by reducing competition, improving targeting, and increasing conversion efficiency through tailored messaging and strategic keyword use.

This guide will teach you everything you need to know about attribution in Google Ads in 2025 — including available models, recent changes, where to find reports, and how to...

Learn how to analyze performance data in Google Local Services Ads (LSA) to evaluate lead quality, calculate ROI, and determine whether LSA is a viable channel for your local business.

Negative keywords help by blocking irrelevant searches, ensuring your ads reach the right audience. This saves budget and boosts efficiency by preventing wasted spend on people unlikely to convert.

Learn what Google’s AI Overviews really mean for advertisers, sharing predictions, tips, and get a clear-eyed look at how to stay ahead of the curve.

Explore why six popular Google Ads "best practices" can actually hurt campaign performance when applied without proper context and strategic consideration.

Get the breaks down of exactly how AI Max for Search works, what performance boosts you can realistically expect, and how to test it smartly—so you can stay ahead as...