Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
The Brandformance Edition event on May 14th provided a lot of proof points of YouTube's wide reach and permeation, and how those have changed. Reaching 91% of US adults, we...
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As automation grows in PPC, success depends on stronger business, platform, and market understanding. This article explores why it matters, common pitfalls, and practical ways to deepen knowledge.
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Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
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Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen,...
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The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes.
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AI agents can improve PPC workflows, but giving them full control creates risks the industry still hasn’t solved.
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The PPC job market has quietly become one of the hardest to break into in digital marketing. If you've been searching for months and getting nowhere, you're not doing it...
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Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what's normal,...
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Early insights into ChatGPT Ads reveal a familiar campaign structure with AI-driven targeting and ad creation, but limited reporting and no public ads manager access—yet.
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As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency...
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