Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
While AI tools like Claude can streamline PPC reporting, analysis and workflows, the real challenge is finding practical use cases, managing risks and remembering that human expertise still matters more...
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Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
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Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
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Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
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The Brandformance Edition event on May 14th provided a lot of proof points of YouTube's wide reach and permeation, and how those have changed. Reaching 91% of US adults, we...
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As automation grows in PPC, success depends on stronger business, platform, and market understanding. This article explores why it matters, common pitfalls, and practical ways to deepen knowledge.
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Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
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Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen,...
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The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes.
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AI agents can improve PPC workflows, but giving them full control creates risks the industry still hasn’t solved.
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