PPC Live #19 Online (18th Feb) ft. Dave Alexander, Kat Sale, Nils Rooijmans

PPC Live Blog

FEATURED ARTICLE:

PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola 14/11/2025

FEATURED ARTICLE:

PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola 14/11/2025

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

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Featured Articles:

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Dii Pooler 30/05/2025

Google’s AI Max for Search: Everything You Should Know

Dii Pooler 22/05/2025

How to improve your lead quality on Performance Max

Menachem Ani 12/03/2025

Addressing Burnout in Paid Search is Crucial

Sarah Stemen 04/06/2024

Categories:

What AI Does Well in PPC & Where it Loudly Fails

Dii Pooler11/02/2026

AI accelerates PPC workflows but optimizes for measurable patterns, not business strategy—it will scale the wrong goals if you let it.

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Why Most Google Ads Strategies Fail at B2B Keywords

Joe Williams04/02/2026

B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.

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Your PPC Client Isn’t “Non-Technical” They’re Decision-Overloaded

Susan Yen28/01/2026

Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.

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Burnout Is Costing You Clients: The 900% PPC Search Surge

Chanelle Dzwowa21/01/2026

Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.

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What 2025 in Paid Search Taught Me

Anu Adegbola14/01/2026

Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.

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Post-Christmas PPC Audit: Set Up Q1 Wins

Joe Williams06/01/2026

January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review...

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How to Get Promoted in 14 Months (A 5-Step Strategy)

Chanelle Dzwowa30/12/2025

Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide...

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Top 12 PPC’ers to follow in 2026

Anu Adegbola17/12/2025

The PPC Live Chat WhatsApp group celebrates its Top 12 PPC'ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.

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Why It’s Time To Rethink Your PPC Annual Planning Process

Reva Minkoff09/12/2025

Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.

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