When measuring bottom-funnel marketing, you need to track both conversions and micro-conversions. Focus on quality metrics—lead quality for B2B and lifetime value for B2C—using consistent measurement.
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PPC Live #15: AI-Powered Ad Copy, Marketing Data Mastery, and GA4 Essentials
Serge Nguele
04/03/2025
At PPC Live #15, industry experts revealed groundbreaking insights on leveraging AI for ad copy testing, marketing data optimization, and GA4 analytics, highlighting the transformative potential of artificial intelligence in performance marketing.