PPC Live Blog

PPC Live #11 | 27th June 2024 (Manchester)

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks   Technical PPC: Using Business Data to Build Strategies –

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PPC Live #11 | 27th June 2024 (Manchester)

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch

Read More »

What I love about being a PPC Manager

Despite a tumultuous first half of the year with numerous updates from Google and other ad platforms, I find immense satisfaction in the measurable, problem-solving, and community-driven nature of working in PPC, highlighting the unique ability to drive conversions and maintain a positive ROAS.

Read More »

Get to grips with Google Ad Placements

In the world of PPC, mastering Google Ads placements is a key lever for improving performance. That means ensuring placements align with your brand, optimising spend, avoiding spam and navigating targeting limitations. Read on to find how you

Read More »

Rock Stars in our Field – Boris Beceric

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your

Read More »

Addressing Burnout in Paid Search is Crucial

In the high-stakes world of digital marketing, burnout is emerging as a critical issue, particularly for paid search specialists who face relentless pressure to deliver results amid rising ad costs and ever-evolving platforms—a challenge that’s pushing many to

Read More »

PPC Live #10 | 24th April 2024 (Brighton)

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch

Read More »

The Power of Accurate KPIs

On the 16th of March, I posted on LinkedIn about the importance of ensuring agencies and clients work together to set Key Performance Indicators (KPIs). It is a topic that I feel passionately about and on which I

Read More »

Rock Stars in our Field – Anika Görtz

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your

Read More »

How to Solve the Cookies Crisis

As we progress through 2024, it’s becoming apparent that this is the year that cookies continually depreciate in value as marketers look for alternative solutions. How can we stay ahead of the curve and ensure our PPC marketing

Read More »

How to grow a Google Ads account for B2B SaaS

Does Google Ads Work for B2B SaaS? Yes, but the rulebook is entirely different. Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance

Read More »

Effective Use Of Ad Scheduling In Google Ads 

Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages could be based on the efficiency of campaign performance, when search volumes increase/decrease, during

Read More »

The Underestimated Art of Manual Bidding in Google Ads

Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online. In 2024, Google Ads will be powered by automation and machine

Read More »

PPC Live #9 | 1st February 2024

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.

Read More »

Landing Page Optimization for Conversions

If someone said to you, “I want to double my sales,” your initial reaction as a PPC manager would likely be, “Ok, let’s double the budget – or possibly more since efficiency decreases as reach increases.” While doubling

Read More »

What Does PPC Stand for in Marketing

In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively. One crucial element of online advertising that has gained prominence over the years is

Read More »

11 2024 PPC Predictions

In the dynamic landscape of digital marketing, the realm of Paid Search is poised for a transformative journey in 2024. As we embark on this new year, it’s crucial to anticipate the trends and innovations that will shape

Read More »

Precision in Practice: Mastering B2B Account Targeting

In the intricate realm of B2B advertising, the last thing any professional wants is to see their precious resources—be it ad dollars, time, or effort—misdirected towards irrelevant accounts. The challenge lies in discerning the fine lines that separate

Read More »

Top 10 articles of 2023 on PPC Live

How to preapre for interiveiws, experts on Threads, Broad Match and more. We have produced several articles this year that people have found very useful to help with their jobs and make heads or tail of the direction

Read More »

PPC Live 2023 Highlights

As the year draws to a close, I find myself reflecting on the remarkable journey of running five successful PPC Live events in 2023. As I sit on my couch, watching Family Guy on mute, it’s almost surreal

Read More »

Five Essential GA4 Reports For Any PPC Marketer

As the digital landscape continues to evolve, it has become increasingly important for PPC marketers to have access to accurate and comprehensive data in order to make informed decisions and maximize their campaigns’ performance. Google Analytics 4 (GA4),

Read More »

PPC Live UK #8 | 26th October 2023

  Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video

Read More »

Is Microsoft Advertising Worth It?

It’s no secret that Google dominates the search engine market, accounting for over 90% of searches worldwide. This has led to a similar level of dominance in digital ad spend as Meta has had on social media. So,

Read More »

Defying Google: 8 Experts Share Their Success Stories

Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results. While adhering to Google’s recommendations is benefitial for long-term stability and especially compliance, there is room for creativity and experimentation within the

Read More »

Rock Stars in our Field – Emma Glover

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the

Read More »

The Future of Google Ads Display Campaigns

The PPC community has extensively discussed the potential “death of the keyword” in Google Ads. But with the launch of Demand Gen and Video Views campaigns — plus Performance Max and Discovery campaigns over the years (to name

Read More »

Rock Stars in our Field – Azeem Ahmad

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the

Read More »

How to Become an In-Demand Speaker at PPC Events

The PPC landscape is constantly changing and evolving—whether in response to policy changes, new technologies, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high. If you’ve ever wondered how

Read More »

Rock Stars in our Field – Gary Monger

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the

Read More »

PPC Experts I have found on Threads

This week, for me anyway, Twitter reached new levels of being a dumpster fire. For most of us loyalists – we use Tweetdeck a lot. A platform that allowed us to shut out the noise and trolls and

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PPC Live #6 | 25th May 2023

Watch the talks of past PPC event, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.

Read More »

GA4 Resources

Google Analytics 4 (GA4) Official Documentation: Google Analytics Help Center – GA4: GA4 Release Notes: What you need to know about GA4, and how to implement it – Mary Owusu GA4 YouTube Playlist by Brie E Anderson Top

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Are your conversions ready for GA4?

Many of us have felt the anxiety of the looming countdown on Google Analytics. The day is coming, and most of us are still not ready. Moreover, if you try to book a PPC freelancer, you likely find

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How to Create a Great PPC ad

You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well. Here are some of the best tips PPC Live UK

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From PPC Forecasting Fears to PPC Wins

I am pretty sure this is familiar to all of you, PPCers: you’re having your morning coffee, minding your own business, optimizing campaigns left and right, when suddenly, a client demands PPC forecasting. Panic! The mere thought of

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Rock Stars in our Field – Martina Darr

The outstanding community that envelops PPC Live UK is what sets it apart, and this is precisely what makes our “Rock Stars in our Field” so exceptional. Recently, an anonymous individual reached out to us to commend Martina

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Rock Stars in our Field – Tiffany Shears

To celebrate this International Women’s History Month, we have a very special rockstar to talk about – Tiffany Shears – also known as Yoda. You may remember her insightful talk at PPC Live UK #4, February 2023, where

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How does PPC fit in the marketing funnel?

We have thought about PPC only as the go-to strategy to capture users with high buying intent for a long time. However, only using PPC to target only high buying intent means that you are likely missing out

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Rock Stars in our Field – Charlotte Cox

One of the best things about PPC Live UK is the fantastic community around this event. Professionals who are not only experts in their fields but also inspiring human beings who are trying to make a better world

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Top Tips to Better Use GA4

Google Analytics 4 (aka GA4) is finally happening; all standard Universal Analytics properties will stop processing new hits on July 1, 2023. That is only 134 days to learn about a new platform that looks (and acts) so

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PPC Live #4 | February 2nd 2023

Resources are best accompanied whilst watching how the event went down:   Watch Past Talks Don’t Sleep on Microsoft’s Audience Network! – Sophie Logan Top Tips: GTM – By “The Tracking Yoda” – How To Become A Pro

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Shall we believe in SMART bidding?

I am sure I am not the only one here who has had several clients rolling their eyes when I have proposed SMART bidding – here we go, another way Google is trying to get our money –

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How to Budget for an Optimal ROI

January is a very ‘exciting’ time for PPCers – new year, new budget! If you were ‘lucky’, you may have spent December diving into forecasting models and are now implementing those brand-new numbers and tactics to make them

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Rock Stars in our Field – Meriem Nacer

One of the beauties of our industry is some of the amazing people who work in it. We work in a very diverse industry with talented and experienced professionals who are always willing to help and share their

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Top PPC Job Interview Questions

According to multiple recruitment agencies, January and February are the biggest months of the year for hiring, with the largest numbers of open jobs. There are a few reasons why this time of year is the hottest for

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What to Expect in 2023 Resources

Happy New Year! New year – new challenges, new things to be prepares for, new updates that are going to roll out. So we have gathered our favourite links of experts sharing their predictions and what to expect

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What Audacity Looks Like

PPC Live UK has had an epic 1st year. We are so proud of how much we have achieved. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity. We have served

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Profit Bidding Resources

In out November event we had Nicolas Huber talking to us about Profit Bidding and it really got our audience going. It isn’t the most straight forward way to do it. Most companies bid towards overall ROAS but

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Rock Stars in our Field – Chris Ridley

Last month we launched our initiative – Rock Stars in our Field – and we are very excited about it. There are many talented professionals in our industry who wouldn’t necessarily talk about themselves, and we want to

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PPC Live #11 | 27th June 2024 (Manchester)

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks   Technical PPC: Using Business Data to Build Strategies –

Read More »

What I love about being a PPC Manager

Despite a tumultuous first half of the year with numerous updates from Google and other ad platforms, I find immense satisfaction in the measurable, problem-solving, and community-driven nature of working in PPC, highlighting the unique ability to drive conversions and maintain a positive ROAS.

Read More »

Get to grips with Google Ad Placements

In the world of PPC, mastering Google Ads placements is a key lever for improving performance. That means ensuring placements align with your brand, optimising spend, avoiding spam and navigating targeting limitations. Read on to find how you can tackle these challenges and improve your ad placement management Introduction The

Read More »

Rock Stars in our Field – Boris Beceric

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no

Read More »

Addressing Burnout in Paid Search is Crucial

In the high-stakes world of digital marketing, burnout is emerging as a critical issue, particularly for paid search specialists who face relentless pressure to deliver results amid rising ad costs and ever-evolving platforms—a challenge that’s pushing many to the brink of mental and emotional exhaustion.   Burnout is Real Burnout

Read More »

PPC Live #10 | 24th April 2024 (Brighton)

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks   Data as the Foundation: Powering AI in PPC –

Read More »

The Uncertain Future of Manual CPC Bidding in Google Ads

I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding. As automated bidding strategies become more sophisticated and widely adopted, is manual bidding’s time running

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Scaling Success: Key Strategies from the ClickTech Growth Guide

Scaling search campaigns effectively remains a critical yet challenging endeavour for many advertisers.  The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns. This guide employs a structured approach categorised under three main strategies: resolve, Replenish, and

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How to Stay Up-to-Date with PPC Trends & Industry Updates

Intro It is very easy to stagnate in the Paid Search industry, to know the platform inside and out, to achieve a performance that overachieves your or your clients KPIs, and to rest on your laurels implementing the same tactics for all your clients or accounts and be happy that

Read More »

The Power of Accurate KPIs

On the 16th of March, I posted on LinkedIn about the importance of ensuring agencies and clients work together to set Key Performance Indicators (KPIs). It is a topic that I feel passionately about and on which I have developed a strong opinion. This opinion has been shaped by several

Read More »

Utilising Audience Targeting in Paid Search

Audiences are crucial to any Paid Search success and should be part of any best practise tactics. Here I review what they are and how they can be implemented – sharing some of my own thoughts about how they work for us. I am not here to write a memoir

Read More »

Rock Stars in our Field – Anika Görtz

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no

Read More »

Hiring on a Budget: An Insider’s Guide to Finding Good PPC Talent

In the fast-paced world of PPC, the demand for skilled professionals is at an all-time high. With 22,978 Global Ad Partners and a conservative estimate of approximately 100,000 PPC specialists employed globally by Google Partner Agencies, one might assume that finding the right talent for your advertising needs is straightforward. However, the

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Google Consent Mode v2 – Your Common Questions Answered

I’m sure you’ve all already heard about consent mode V2 by now and have questions or concerns about how it’s likely to impact your role as a PPC specialist. It’s been a hot topic recently in the PPC Live WhatsApp chat and has gathered lots of interest, comments and debate

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How to Solve the Cookies Crisis

As we progress through 2024, it’s becoming apparent that this is the year that cookies continually depreciate in value as marketers look for alternative solutions. How can we stay ahead of the curve and ensure our PPC marketing is as uninterrupted as possible? When will cookies entirely disappear? Cookies are

Read More »

How to grow a Google Ads account for B2B SaaS

Does Google Ads Work for B2B SaaS? Yes, but the rulebook is entirely different. Google Ads for e-commerce is pretty straightforward. The advertiser has many potential customers, so there’s lots of search volume, purpose-built campaign types like Performance Max and Shopping, and a vast amount of data to work with.

Read More »

The Case Against PPC For Less Than 2 Year Old Businesses

I am a PPC professional. If I wore a cape, those two words would be at the back of it. So, I firmly believe that Pay-Per-Click (PPC) can be a powerful tool for businesses to reach their target audience and drive conversions. However, as the digital landscape evolves, so do

Read More »

Effective Use Of Ad Scheduling In Google Ads 

Scheduling your Google Ads campaigns allows you to maximise your ad budget. Depending on the type of product or service you offer, these advantages could be based on the efficiency of campaign performance, when search volumes increase/decrease, during busier or quieter days/times for your business, etc.  If you’re running manual

Read More »

The Underestimated Art of Manual Bidding in Google Ads

Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online. In 2024, Google Ads will be powered by automation and machine learning, and the push to be fully automated is stronger than ever.

Read More »

PPC Live #9 | 1st February 2024

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks PPC & SEO Integration – Holly Kelly Top

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How to approach a PPC Audit for a well-optimised account

It’s not every day you audit a PPC account that is in a healthy state. But what if you come across a Google Ads account that appears to be already optimised, well-structured, and strategically aligned? Not only is this music to any Google Ads specialist’s ears, but the big question

Read More »

Landing Page Optimization for Conversions

If someone said to you, “I want to double my sales,” your initial reaction as a PPC manager would likely be, “Ok, let’s double the budget – or possibly more since efficiency decreases as reach increases.” While doubling a budget may be the easiest way to double your sales, it’s

Read More »

PPC Bidding on Brand – Advice from the PPC Live WhatsApp Community

PPC bidding on brand is a crucial strategy for businesses looking to maximize their online presence and increase their brand awareness. With the ever-growing competition in the digital landscape, it has become imperative for companies to not only invest in traditional marketing methods but also incorporate PPC advertising into their

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PPC Ad Copy Best Practices: Mastering the Art of Persuasion

Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This article is designed to be a beacon for both novices and experts in the advertising world, filled with rich examples and detailed explanations. The Essence of Relevance: Crafting a

Read More »

What Does PPC Stand for in Marketing

In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively. One crucial element of online advertising that has gained prominence over the years is PPC, which stands for Pay-Per-Click. This advertising model has become a cornerstone

Read More »

Advanced Keyword Research Strategies: Your Key to PPC Mastery

Step into the world of savvy digital marketing with our in-depth exploration of advanced keyword research techniques. This essential guide is tailored for PPC managers who want to transform their campaigns from the ordinary into highly competitve and future proof. From the intricacies of long-tail keywords to the finesse of

Read More »

11 2024 PPC Predictions

In the dynamic landscape of digital marketing, the realm of Paid Search is poised for a transformative journey in 2024. As we embark on this new year, it’s crucial to anticipate the trends and innovations that will shape the future of Paid Search advertising. From emerging technologies to evolving consumer

Read More »

Precision in Practice: Mastering B2B Account Targeting

In the intricate realm of B2B advertising, the last thing any professional wants is to see their precious resources—be it ad dollars, time, or effort—misdirected towards irrelevant accounts. The challenge lies in discerning the fine lines that separate potential clients from those who simply won’t benefit from your product or

Read More »

Top 10 articles of 2023 on PPC Live

How to preapre for interiveiws, experts on Threads, Broad Match and more. We have produced several articles this year that people have found very useful to help with their jobs and make heads or tail of the direction of the industry. Here are top 10 articles that got the most

Read More »

PPC Live 2023 Highlights

As the year draws to a close, I find myself reflecting on the remarkable journey of running five successful PPC Live events in 2023. As I sit on my couch, watching Family Guy on mute, it’s almost surreal to grasp the achievements we’ve made. This year has been nothing short

Read More »

Rock Stars in our Field – Jyll Saskin Gales

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore. This time is no

Read More »

Five Essential GA4 Reports For Any PPC Marketer

As the digital landscape continues to evolve, it has become increasingly important for PPC marketers to have access to accurate and comprehensive data in order to make informed decisions and maximize their campaigns’ performance. Google Analytics 4 (GA4), the latest version of Google’s powerful analytics platform, offers advanced tracking and

Read More »

PPC Live UK #8 | 26th October 2023

  Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks Maximising PMAX to Acquire New Customers –

Read More »

How to be More Intentionally Competitive with PPC

PPC is a saturated strategy for most industries. It can be easy to mimic what your competitor is doing in the hopes of snagging some of their business with your paid search marketing. However, this strategy ends up in more heartache than success. You need to ensure you stand out

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Tales from the Click Part 2 – Uncover 6 More PPC Myths

Another day and even more myths. We can probably do a series on the myths that are rampant in the industry but we’ll just give you 6 more. 1. You can learn PPC after selling PPC to a Client Ah, the classic tale of overenthusiastic ambition: “Sell now, learn later.”

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Is Microsoft Advertising Worth It?

It’s no secret that Google dominates the search engine market, accounting for over 90% of searches worldwide. This has led to a similar level of dominance in digital ad spend as Meta has had on social media. So, if Google drives such a high percentage of traffic, is advertising on

Read More »

Tales from the Click Part 1 – Uncover 5 PPC Myths

In the world of digital marketing, Pay Per Click (PPC) stands tall. Yet, like every tall tale or mythological creature, PPC is surrounded by myths that have taken a life of their own over time. Having been on this rollercoaster for over 15 years, allow me to be your myth-busting

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What Are the Important Qualities and Skills in a PPC Specialist?

The demands for digital marketing (small and large brands alike) continues to grow yearly, as the internet continues to be prime real estate for selling and promoting products and services. Whether posting ad campaigns on search engines or social media, there is a method to the madness of pay-per-click advertising

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An Introduction to Ad Assets in PPC: Enhancing Visibility and Engagement

Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Understanding the nuances of driving targeted traffic to sites is very important. By paying for each click, businesses drive targeted traffic to their sites. But with so many ads vying for attention, standing out is a challenge. The solution? Assets. In

Read More »

Defying Google: 8 Experts Share Their Success Stories

Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results. While adhering to Google’s recommendations is benefitial for long-term stability and especially compliance, there is room for creativity and experimentation within the framework. A while back I was perusing a very useful and popular

Read More »

Rock Stars in our Field – Emma Glover

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an

Read More »

How I Approach Spending Budgets OF Less Than £2k PM

Getting results on a smaller budget is the task at hand for so many small businesses. Often agencies will say you can’t get a result for less than £10k pm. This article will give you an insight into how a Google Ads expert manages a budget under £2k pm. Budget

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PPC Standard Operating Procedure (SOP) for Beginners

PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s an effective way to drive targeted traffic to your website and generate leads or sales. Managing your PPC account can be a rewarding experience, but it requires understanding the basics and

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PPC Live celebrates 1 yr Anniversary | 27th July 2023

Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks Microconversions: How to Make Them Count for PPC –

Read More »

Unmasking the PPC Hero: Why Batman is the Perfect PPC Manager

Greetings, fellow marketers and comic book enthusiasts! Today, I’m embarking on a thrilling journey to explore why the Caped Crusader, Batman, would be the ultimate PPC Manager. Behind the mask of Gotham’s Dark Knight lies a strategist, a detective, and a tech-savvy genius – qualities that perfectly align with managing

Read More »

The Future of Google Ads Display Campaigns

The PPC community has extensively discussed the potential “death of the keyword” in Google Ads. But with the launch of Demand Gen and Video Views campaigns — plus Performance Max and Discovery campaigns over the years (to name a few) — I wonder if something else might be brewing: the

Read More »

Rock Stars in our Field – Azeem Ahmad

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an

Read More »

How to Create a Microsoft Advertising Audience Ads Campaign

Microsoft Advertising’s Audience ads campaigns are a fantastic way to reach your target audience with Multimedia ads as they explore the internet and Microsoft-owned properties. We all know how important it is to reach potential customers outside of Search results to help build brand awareness and influence consideration, and by

Read More »

The Art of Saying No: Tales of Boundary-Setting Gone Wrong

As professionals, we are often taught to say “yes” to every opportunity that comes our way. The fear of missing out on a potential career breakthrough or damaging a relationship can sometimes lead us to overcommit and stretch ourselves thin. However, setting boundaries and saying “no” is a crucial skill

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15 Tactical PPC Testing Ideas to Drive Campaign Performance

Welcome to our blog post on “15 Tactical PPC Testing Ideas to Drive Campaign Performance.” As it’s clear from the PPC Events, today’s digital landscape is highly competitive so it is crucial for businesses to constantly optimize their pay-per-click (PPC) advertising efforts to stay ahead of the curve. While PPC

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Innovative PPC Campaign Strategies for Healthcare: Rethinking The Norm

In the vast ocean of online advertising, Pay-Per-Click (PPC) campaigns have emerged as the lighthouse guiding businesses to the shore of consumer attention. A critical tool in the arsenal of marketing, PPC has transformed industries, and healthcare is no exception. The healthcare industry is tasked with a mission of singular

Read More »

How to Become an In-Demand Speaker at PPC Events

The PPC landscape is constantly changing and evolving—whether in response to policy changes, new technologies, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high. If you’ve ever wondered how to become a sought-after speaker in the PPC space, you’re in the

Read More »

Rock Stars in our Field – Gary Monger

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an

Read More »

Maximising Success: How Do You Run an Effective PPC Campaign

An Effective PPC Campaign is your key to Business Success In today’s digital landscape, Pay-Per-Click (PPC) advertising has become a crucial component of any successful online marketing strategy. It offers businesses a direct path to their target audience and the opportunity to drive qualified website traffic. However, the key to

Read More »

PPC Experts I have found on Threads

This week, for me anyway, Twitter reached new levels of being a dumpster fire. For most of us loyalists – we use Tweetdeck a lot. A platform that allowed us to shut out the noise and trolls and just focus on great PPC/marketing news through specialised columns. Over the weekend,

Read More »

PPC Live #6 | 25th May 2023

Watch the talks of past PPC event, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks Effective targeting in a world that is becoming

Read More »

PPC vs. SEO: Similarities, Differences & How To Integrate

If you go by the mountains of digital marketing content online, PPC and SEO are completely separate and distinct—apples to oranges. While there are certainly a lot of differences between the two marketing strategies, it is important to understand how PPC and SEO when paired together according to our experts,

Read More »

Rock Stars in our Field – Michael De Boeck

Another month, another opportunity to shed light on our great PPC talent in our field. And you don’t need to take our word for it – you are the lovely people sending in your outstanding nominations about the people you admire. This time is no different, as we received an

Read More »

GA4 Resources

Google Analytics 4 (GA4) Official Documentation: Google Analytics Help Center – GA4: GA4 Release Notes: What you need to know about GA4, and how to implement it – Mary Owusu GA4 YouTube Playlist by Brie E Anderson Top Tips to better use GA4 Are your conversions GA4 ready If you

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Are your conversions ready for GA4?

Many of us have felt the anxiety of the looming countdown on Google Analytics. The day is coming, and most of us are still not ready. Moreover, if you try to book a PPC freelancer, you likely find they’re already fully booked for the next few weeks, setting up GA4

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How to Create a Great PPC ad

You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well. Here are some of the best tips PPC Live UK have heard about creating great PPC ads on Google: Understand your target

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From PPC Forecasting Fears to PPC Wins

I am pretty sure this is familiar to all of you, PPCers: you’re having your morning coffee, minding your own business, optimizing campaigns left and right, when suddenly, a client demands PPC forecasting. Panic! The mere thought of forecasting sends chills down your spine – it’s like trying to predict

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Rock Stars in our Field – Martina Darr

The outstanding community that envelops PPC Live UK is what sets it apart, and this is precisely what makes our “Rock Stars in our Field” so exceptional. Recently, an anonymous individual reached out to us to commend Martina Darr, one of our PPCers, for her remarkable work. What is your

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What You Need to Know Before Your Remarketing Campaign

PPC Remarketing can be a highly effective tactic to increase your account results. These powerful campaigns allow you to target users who have interacted with your brand in some way, such as by visiting your website or adding products to their shopping cart but have yet to make a purchase

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PPC Live Celebrates Women’s History Month | March 31st 2023

Watch the talks of this PPC event and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.   Watch Past Talks Why and How you should use Blended Search report – Agnes Bungsy Top Tips: PPC Forecasting: Opening the Pandora’s box – Ito Giwa-Osagie

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Boost your conversions with these PPC optimisation techniques

As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns. PPC optimization involves analyzing various aspects of your campaigns such as keyword selection, ad copy, landing pages, and bid management.

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Rock Stars in our Field – Tiffany Shears

To celebrate this International Women’s History Month, we have a very special rockstar to talk about – Tiffany Shears – also known as Yoda. You may remember her insightful talk at PPC Live UK #4, February 2023, where she taught us the best tricks to get the most out of

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How does PPC fit in the marketing funnel?

We have thought about PPC only as the go-to strategy to capture users with high buying intent for a long time. However, only using PPC to target only high buying intent means that you are likely missing out on a bigger pool of potential customers who may not know that

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Rock Stars in our Field – Charlotte Cox

One of the best things about PPC Live UK is the fantastic community around this event. Professionals who are not only experts in their fields but also inspiring human beings who are trying to make a better world by the way they work and connect with their colleagues. Matt Collins,

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Top Tips to Better Use GA4

Google Analytics 4 (aka GA4) is finally happening; all standard Universal Analytics properties will stop processing new hits on July 1, 2023. That is only 134 days to learn about a new platform that looks (and acts) so different. GA4 works distinctly and has a considerable learning curve. On top

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PPC Live #4 | February 2nd 2023

Resources are best accompanied whilst watching how the event went down:   Watch Past Talks Don’t Sleep on Microsoft’s Audience Network! – Sophie Logan Top Tips: GTM – By “The Tracking Yoda” – How To Become A Pro – Tiffany Shears Top tips: Proving the value of PPC into your

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Shall we believe in SMART bidding?

I am sure I am not the only one here who has had several clients rolling their eyes when I have proposed SMART bidding – here we go, another way Google is trying to get our money – Although there are more and more PPCers implementing these strategies (some of

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How to Budget for an Optimal ROI

January is a very ‘exciting’ time for PPCers – new year, new budget! If you were ‘lucky’, you may have spent December diving into forecasting models and are now implementing those brand-new numbers and tactics to make them work. Otherwise, you may be racing to get your budget in place.

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Rock Stars in our Field – Meriem Nacer

One of the beauties of our industry is some of the amazing people who work in it. We work in a very diverse industry with talented and experienced professionals who are always willing to help and share their perspectives and experiences. We wanted to give something back to this amazing

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Top PPC Job Interview Questions

According to multiple recruitment agencies, January and February are the biggest months of the year for hiring, with the largest numbers of open jobs. There are a few reasons why this time of year is the hottest for hiring. The start of the year brings new budgets and objectives to

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What to Expect in 2023 Resources

Happy New Year! New year – new challenges, new things to be prepares for, new updates that are going to roll out. So we have gathered our favourite links of experts sharing their predictions and what to expect in the PPC industry in 2023. Expert Social Media Marketing Predictions For

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What Audacity Looks Like

PPC Live UK has had an epic 1st year. We are so proud of how much we have achieved. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity. We have served exciting topics that have sold-out tickets and provided a platform for experts

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Profit Bidding Resources

In out November event we had Nicolas Huber talking to us about Profit Bidding and it really got our audience going. It isn’t the most straight forward way to do it. Most companies bid towards overall ROAS but they could also be doing that against products that are making a

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Rock Stars in our Field – Chris Ridley

Last month we launched our initiative – Rock Stars in our Field – and we are very excited about it. There are many talented professionals in our industry who wouldn’t necessarily talk about themselves, and we want to amplify their knowledge and hard work. Every month we’ll be asking members

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