Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency...
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The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes.
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Google's AI Max for Search promises more conversions, but independent data and real-world testing tell a more complicated story. This is a must read before you flip the switch.
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If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls.
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A simple Google Ads campaign quickly becomes hard to manage as data grows—clear structure makes performance easier to analyse and optimise.
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The PPC role is undergoing a fundamental shift — and the specialists who thrive won't be the ones who master platform mechanics, but learn to guide algorithms and connect paid...
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If your campaign is beating its target CPA, the real question isn't "how do we lower it?" — it's "do we actually need to?"
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A practical, no-fluff guide to leaving agency life and building a sustainable paid search freelance career—without running out of money, clients, or momentum.
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In an industry overwhelmed by constant change, the key to maintaining work-life balance isn’t trying to keep up with everything — it’s being intentional about where you focus your time...
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SMX Munich's top PPC talks, covered how practitioners must evolve from campaign managers into strategic architects — mastering data quality, AI oversight, and business-level thinking.
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