I have been doing Paid Search for over 12 years and I love it! I love how it’s evolved, our community and the fact that there’s always something new to learn. I am the Founder and CMO of PPC Live, as well as the Paid Media Editor of Search Engine Land. I also host and produce the PPCChat Roundup podcast.
How not to approach PPC Automation
We are well within the age of automation. It’s been evolving for several years now. But there are still many misconceptions about its maturity. You will be given clear tips on how to manage expectations of clients so that the can get the best out of it without being disillusioned with the less that perfect results from an automation test.