Specialist in PPC, covering search, shopping, display and video with over 9 years experience within the industry. I also have 6 years experience in paid social across Meta, LinkedIn, Pinterest and Twitter.
I am a contributing author for Search Engine Land sharing tips and tricks on all things PPC.
The Importance of PPC & SEO Integration
Digital marketing specialists and departments often fall into a default of operating within silos. This can cause inefficiencies and hamper your performance opportunities.
Holly’s talk will focus on how you can integrate your digital marketing campaigns across search and social from a paid and organic perspective. You will get actionable tips that you can start implementing across your inhouse and agency teams today.