José De Carvalho

Head of Paid Search

Bio

Experienced digital marketing professional. Focusing on growth hacking direct to consumer brands.

Maximising PMAX to acquire new customers without cannibalising brand

With new customer acquisition being arguably the best way to grow a business efficiently, the new campaign types, such as PMAX, has made it harder to isolate the brand. Shall we give up and mix brand and non-brand together? NO! Tune in, and find out how you could isolate the brand in an efficient way within PMAX and use first-party day and performance rules to grow your activity.