Experienced in customer experience, paid media, data analysis and client services, with a demonstrated history of working in the marketing and advertising industry.
Skilled in Digital Strategy, Automation, CX, Customer Journey Mapping and Quantitive Research, Paid Search, Retail Marketing, B2B marketing, Lead Gen, Social Marketing, Digital Media, Programmatic, Video, Display Advertising.
Strong analytical marketing professional with a Doctor of Philosophy (PhD) using quantitate research techniques in the field of Earth and Planetary Sciences from University College London.
Using your competitors to supercharge your search strategy
Lottie talked about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach.
It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing.
Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers.
Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.