Rand Fishkin

Rand Fishkin




Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.

Audience Research Q&A

Rand joins us virtually to answer all your questions on audience research as we have recently entered an age where data privacy is paramount and has legal implications. He covers what SparkToro does/how they collect data, his trust in ad platforms, timing and relevance in audience research, when cookies will die and finally a bit about his writing process.