Next Event - 27th June 2024 - BUY YOUR TICKET

In partnership with:

Satoko Ohtsuki

Satoko Ohtsuki


Spider Labs


Click frequency Cap vs Conversion Rate

Researchers said letting users see the ads 10 times will create the highest CVR. But how about clicks? Do we have any relationship between click frequency and CVR?? Viewing the data, we could see some trends in the relationship based on the market. Many markets had the highest performance in some frequency caps. As a result, the CVR will slow down, and there will be no CV after some threshold. In this session, we will showcase successful case studies where Spider AF’s unique frequency analysis results have significantly optimized and improved ad delivery. Let’s evaluate it relatively and have a discussion!