Sean Healy

Sean Healy is a seasoned Senior PPC Strategist with 15 years of experience within digital agencies. Sean’s expertise lies in PPC testing, data-driven strategies, and uncovering actionable insights. With a deep passion for optimising campaigns and a commitment to continuous learning, Sean is dedicated to sharing knowledge and driving results in the ever-evolving world of paid search.

Scaling PPC tests across your departments effectively

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement.

Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.

Should you make data-led decisions? When is intuition actually the better option?

Striking the balance in performance marketing is key to managing risk and growth – here are some stories of where I’ve found success.