Zak Maklin

Zak Maklin

Partner Support Director

Vervaunt

BIOGRAPHY

Technical PPC – Using Business Data to Build Strategies

As performance marketing evolves, we need to develop strategies that enhance the platform’s ability to drive revenue. Taking into account data points that Google doesn’t have access to can help accelerate performance. In this talk, Zak will discuss some of his tried-and-tested PMax strategies using data points beyond Google’s reach.

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