How to prepare for interviews, experts on Threads, Broad Match and more. We have produced several articles this year that people have found very useful to help with their jobs and make heads or tail of the direction of the industry. Here are top 10 articles that got the most traffic for PPC Live this year.
1. Top PPC Job Interview Questions
Looking to excel in a PPC job interview? Get ready for your PPC job interview with our list of top PPC job interview questions. By Anu Adegbola.
2. PPC Standard Operating Procedure (SOP) for Beginners
Master the essentials of PPC management and discover proven strategies to ensure consistent success. By Veronika Höller.
3. Five Essential GA4 Reports For Any PPC Marketer
Enhance your PPC strategies and drive tangible results by harnessing the potential of these five indispensable GA4 reports. By Hasibun Eyakub Mahin.
4. PPC Experts I have found on Threads
This year Twitter reached new levels of being a dumpster fire. So here’s the list of PPC experts who have joined Threads. By Anu Adegbola.
5. Top Tips to better use GA4
Learn how to make the most of GA4’s advanced features, gain valuable insights into your website traffic, and optimize your digital marketing strategies for success. By Veronica Ruiz.
6. A Roadmap to Implement Smart Bidding and Broad Match for Lead Generation PPC
Learn of the potential of using Smart Bidding and Broad Match in your Lead Generation PPC strategy with this comprehensive roadmap. by Menachem Ani.
7. Is Broad Match the future?
Broad match is a trendy topic within the PPC community. So we asked the community about their opnion of how to best use Broad Match in your accounts. By Veronica Ruiz.
8. The Difference Between Microsoft Ads Audience Ads & Search Partners – And How And Why You Should Opt
Understand the nuances between Microsoft Audience Ads and Search Partners. By Dids Reeve.
9. Broad Match Keyword Targeting Works Better with Audience Layering. Here is Why
Navigate through the intricacies and pitfalls, discovering how to leverage Broad Match to broaden your audience without wasting your budget. By Anu Adegbola.
10. An Introduction to Ad Assets in PPC: Enhancing Visibility and Engagement
Discover the pros and cons of different ad assets, best practices for using them effectively, and the challenges you may face along the way. By Oleksii Chychyrko.
Honorary mentions (articles with the highest Page Authority)
PPC and SEO Working Together – SEO POV – PPC and SEO are like peanut butter and jelly; you can have them separately but together they really do the business! Read expert opinions on this great pairing.
Performance Max Resources – Performance Max chat is blowing up! As well as PPC Live UK events, you can find out more about this subject through our carefully curated link resource.
Unleashing the Power of PPC for Black Friday through Performance Max and Demand Gen Campaigns – Discover how to harness the full potential of pay-per-click (PPC) advertising for your Black Friday promotions with our guide on leveraging Performance Max and Demand Gen campaigns.
