As it’s clear from the PPC Events and several of PPC updates being produced by all the reputable publications, today’s digital landscape is highly competitive so it is crucial for businesses to constantly optimize their pay-per-click (PPC) advertising efforts to stay ahead of the curve.
While PPC campaigns can be effective in driving targeted traffic and boosting conversions, they often require careful testing and fine-tuning to maximize their potential. There is also the ver real and present evolving of the Paid Search landscape like never before. That’s where this blog post comes in.
We reached out to our fabulous community and asked them what they were testing for Q3 which resulted in this list of 15 tactical PPC testing ideas that will help you uncover new opportunities, identify bottlenecks, and ultimately drive the performance of your campaigns to new heights.
Whether you are an experienced PPC marketer looking for fresh ideas or a beginner seeking guidance, this blog post will provide you with a wealth of actionable insights and practical tips to not just show the value of PPC, but to also show that you are the professional and the role of a PPC professional is still very much needed.
PPC Testing Ideas
1. Custom countdown extensions.
Abby Young – Campaign Manager at HDY Agency.
2. To continue testing Broad match. For some clients, tests carried out at the beginning of Q1 needed to provide stronger results to convince us to use them more predominately. For those accounts, I will be testing them again to see how they get on.
Sophie Logan – Head of Paid Media at Victress Digital
3. I will test the Product Bucketing – Labelizer Script by Floris de Schrijver to get more out of my Performance Max campaigns. I am also planning to do a LOT more RSA testing.
Boris Beceric is a Google Ads consultant and coach.
4. Google’s IFTTAd – with weather API and client first-party data, Reddit Ads for B2C SaaS
Chris Ridley – Paid Media Manager @ Evoluted Speaking at Sheffield DM in August
5. PMAX and Google scripts.
6. While it might sound quite simple, I plan on testing maximise clicks vs manual CPC for brand new campaigns. I’ve always opted for manual CPC when launching a new campaign for a client, but I’m curious to see what impact maximise clicks will have instead. Will it bid super low but generate more clicks?
Ryan Scollon – Freelance PPC consultant specialising in lead generation
7. I’ll test the impact of pulling in the size to product titles to remedy GMC flagging duplicate feed titles.
Keeret Kaur – PPC Manager at ASOS, with over ten years of experience in the industry across a variety of verticals
8. G-Ads Retargeting with Predictive audiences made in Google Cloud.
Glenn Schmelzle – Marketer, Educator, Podcaster and Analytics Innovator
9. PMAX for Shopping, PMAX for Search, Enhanced Conversions.
Anonymous
10. Ad copy tests, testing limiting product feed to high ROAS products only, testing category pages vs PDPs for e-comm
Sarah Stemen – Business Owner and Paid Search Expert
11. I’ve been considering if AI-generated copy performs better than human-written copy would be a cool test to do internally.
Ameet Khabra – Founder @ Hop Skip Media | Top 50 Most Influential PPC Experts
12. Outsourcing – expanding the scope of my work so I can outsource to other freelancers.
Akinsola Esther – content marketer and travel writer.
13. Twitter Ads – but cautiously. Our client (and their competitors) have a solid organic presence on the platform, so they want to try and reach/convert more of that target audience. We plan to use an extensive list of exclusions to help with brand safety.
Ashton Clarke – Paid Media Manager at Redwood Software
14. We are starting to test more on different platforms. In Q3, we have 2-3 DTC clients lined up to give Pinterest a test after years of not advertising on there.
Shaun Elley – 10yr ppc vet with the most experience in ecomm and custom tracking.
15. I am full on PMax mood. After having tested PMax and Shopping, I am now trying ROAS bidding strategies between top/medium and low AOV products.
Veronica Ruiz – Senior Paid Media Consultant | Experience scaling international accounts
