
The Target CPA Dilemma: When “Beating Goal” Isn’t an Invitation to Tinker
If your campaign is beating its target CPA, the real question isn’t “how do we lower it?” — it’s “do we actually need to?”
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If your campaign is beating its target CPA, the real question isn’t “how do we lower it?” — it’s “do we actually need to?”

If your campaign is beating its target CPA, the real question isn’t “how do we lower it?” — it’s “do we actually need to?”