At SMX Advanced 2026, PPC Live’s expert panel explored how advertisers can successfully navigate Performance Max, AI Max, compliance challenges, and rising CPCs by embracing automation while maintaining strong human oversight and strategic guardrails.
AI can greatly improve efficiency, but because it can be inaccurate, every AI output and new Google feature should be thoroughly tested and quality-checked before use, especially under tight deadlines.
While AI tools like Claude can streamline PPC reporting, analysis and workflows, the real challenge is finding practical use cases, managing risks and remembering that human expertise still matters more than automation.
Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
The Brandformance Edition event on May 14th provided a lot of proof points of YouTube’s wide reach and permeation, and how those have changed. Reaching 91% of US adults, we are in “The YouTube Era.”
Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen, to CM-ROAS and payback period for ecom.
Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what’s normal, what’s changed, and what’s outside the account.
At SMX Advanced 2026, PPC Live’s expert panel explored how advertisers can successfully navigate Performance Max, AI Max, compliance challenges, and rising CPCs by embracing automation while maintaining strong human oversight and strategic guardrails.
AI can greatly improve efficiency, but because it can be inaccurate, every AI output and new Google feature should be thoroughly tested and quality-checked before use, especially under tight deadlines.
While AI tools like Claude can streamline PPC reporting, analysis and workflows, the real challenge is finding practical use cases, managing risks and remembering that human expertise still matters more than automation.
Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend.
Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
Modern PPC success depends less on how quickly campaigns launch and more on ensuring platforms like Google Ads and Meta are learning from accurate, meaningful conversion data from day one.
The Brandformance Edition event on May 14th provided a lot of proof points of YouTube’s wide reach and permeation, and how those have changed. Reaching 91% of US adults, we are in “The YouTube Era.”
Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen, to CM-ROAS and payback period for ecom.
Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what’s normal, what’s changed, and what’s outside the account.
