Strategy

Let’s take a closer look at using business-driven calculations to move the needle for our paid media clients – often referred to as Marketing Performance Indicators (MPIs).

A/B tests are essential for optimizing PPC strategies, allowing advertisers to make data-driven decisions by testing different ad elements, monitoring performance, and using statistical analysis for continuous campaign improvement.

See how programmatic advertising, is revolutionizing PPC by improving targeting precision, cost-efficiency, and campaign scalability.

Discover actionable insights and a simple framework for integrating intuition with data in your performance marketing toolkit.

Join an intergalactic journey where SEO becomes your new Jedi Master, empowering your PPC expertise. Discover how combining these forces can supercharge your marketing strategy!

Google’s mandate for some advertisers to switch from credit card payments to bank-based options by July 31st , has drawn criticism for pushing processing costs onto advertisers.

The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.

Sarah Stemen exposes the hidden dangers of ad agencies, highlighting the pitfalls of both cheap and expensive agencies, and offers advice on how clients can identify trustworthy agency partners.

Discover the five key aspects required for building effective data pipelines for marketing campaigns.