At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.
At PPC Live #15, industry experts revealed groundbreaking insights on leveraging AI for ad copy testing, marketing data optimization, and GA4 analytics, highlighting the transformative potential of artificial intelligence in performance marketing.
Google Ads expert Jyll Saskin Gales will host PPC Live #15’s virtual event on February 20th, featuring in-depth talks from industry leaders Gokce Yesilbas, Baris Asa, and Russell McAthy
Get the recap of the talks at PPC Live #14 where the topics of understanding consumer behaviour, knowing when to send wrong data to Google and Quality Score were covered.
Watch the fantastic talks given on Scaling PPC tests, Building a brand with Google Ads, and Is NCA killing your RCA rate at the PPC Live #13 event in Leeds.
Watch the fantastic talks given on Beating Imposter Syndrome, The Ultimate Guide to Pmax and Data vs Intuition at the PPC Live #12 event in London.
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
Watch the fantastic talks given on Data as the foundation,The Power of Real-Time Decision Making in Retail, The AI Renaissance of Search in Brighton
Watch the fantastic talks given on PPC & SEO integration, How to measure Paid Media in a post cookie world and Creating and using Demand & Supply models in PPC.
Reflecting on the remarkable journey of running five successful PPC Live events in 2023.
