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Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
