Reading everything in PPC is the fastest way to achieve nothing—filter ruthlessly by your client’s actual goals, or you’ll stay busy reacting to noise instead of driving results.
Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
PPC campaigns fail silently when well-intentioned changes break tracking connections—by the time you notice, Google’s already learned from bad data.
AI accelerates PPC workflows but optimizes for measurable patterns, not business strategy—it will scale the wrong goals if you let it.
B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
Reading everything in PPC is the fastest way to achieve nothing—filter ruthlessly by your client’s actual goals, or you’ll stay busy reacting to noise instead of driving results.
Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
PPC campaigns fail silently when well-intentioned changes break tracking connections—by the time you notice, Google’s already learned from bad data.
AI accelerates PPC workflows but optimizes for measurable patterns, not business strategy—it will scale the wrong goals if you let it.
B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
