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Posts
10 Reasons Why You Should Attend A Digital Marketing Event
11 2024 PPC Predictions
15 Tactical PPC Testing Ideas to Drive Campaign Performance
5 Factors That Affect Building Data Pipelines for Your Marketing Campaigns
6 Essential Tips for Successful Stakeholder Engagement and Management in PPC
7 Reasons Why Doing Your PPC Ads In-House **MIGHT** Be Best For Your Business
A Roadmap to Implement Smart Bidding and Broad Match for Lead Generation PPC
Account Structure Resources
Addressing Burnout in Paid Search is Crucial
Advanced Keyword Research Strategies: Your Key to PPC Mastery
An Introduction to Ad Assets in PPC: Enhancing Visibility and Engagement
Are your conversions ready for GA4?
Audience Research Resources
Beyond the click - Influencing bigger change for you and your clients
Boost your conversions with these PPC optimisation techniques
Broad Match Keyword Targeting Works Better with Audience Layering. Here is Why
Competitor Bidding in PPC Campaigns: Reactions from advertisers
Data vs. Intuition - When Should You Trust Your Gut?
Defying Google: 8 Experts Share Their Success Stories
Demystifying Google Ads: A Simple Guide to Conversions, Tags, and Tracking
Effective Use Of Ad Scheduling In Google Ads
Exploring Effective Alternatives to Google Ads: Diversifying Your Paid Search Strategy for Success
Finding the right PPC partner: DIY, Freelancer, Agencies, and a Dash of Education
Five Essential GA4 Reports For Any PPC Marketer
From PPC Forecasting Fears to PPC Wins
GA4 Resources
Get to grips with Google Ad Placements
Google Ads' Payment Method Shift: A Concerning Move for Advertisers
Google Consent Mode v2 - Your Common Questions Answered
Hiring on a Budget: An Insider's Guide to Finding Good PPC Talent
How does PPC fit in the marketing funnel?
How I Approach Spending Budgets OF Less Than £2k PM
How PPC Advertisers should approach Programmatic in 2024
How to approach a PPC Audit for a well-optimised account
How to be More Intentionally Competitive with PPC
How to Become an In-Demand Speaker at PPC Events
How to Budget for an Optimal ROI
How to Create a Great PPC ad
How to Create a Microsoft Advertising Audience Ads Campaign
How to grow a Google Ads account for B2B SaaS
How to report on PPC to a CMO
How to Solve the Cookies Crisis
How to Stay Up-to-Date with PPC Trends & Industry Updates
How to Structure Your Google Ads Account in the Age of SMART Bidding
How User Behaviour and Preferences Have Changed in Recent Years (And Aligning Your PPC Strategy With These Changes)
I spoke at my first PPC event. Why I count it as a success
Innovative PPC Campaign Strategies for Healthcare: Rethinking The Norm
Is Broad Match the future?
Is Microsoft Advertising Worth It?
It's not PPC or SEO, it's PPC and SEO
Landing Page Optimization for Conversions
Launching Successful International PPC Campaigns: Trends, Translation, and Taxation
Making Sure You Get Paid for Out-of-Scope Work as a Freelancer
Match Type Resources
Maximising Success: How Do You Run an Effective PPC Campaign
Navigating Paid Search Campaigns in Lean Times: Balancing Client Needs and Self-Care
Navigating Success: A Guide to Effectively Managing a Newly Acquired PPC Account
Navigating the PPC Job Market: Tips for Your Next Interview
Overcoming Diminishing Returns: A Guide to Expanding Your Active PPC Channels
Pairing SEO with PPC Resources
Performance Max Q&A with Chris Ridley
Performance Max Resources
PPC Ad Copy Best Practices: Mastering the Art of Persuasion
PPC and SEO Working Together - SEO POV
PPC Bidding on Brand - Advice from the PPC Live WhatsApp Community
PPC Experts I have found on Threads
PPC Live #10 | 24th April 2024 (Brighton)
PPC Live #11 | 27th June 2024 (Manchester)
PPC Live #12 | 25th July 2024 (London)
PPC Live #4 | February 2nd 2023
PPC Live #6 | 25th May 2023
PPC Live #9 | 1st February 2024
PPC Live 2023 Highlights
PPC Live Ambassadors Group 1
PPC Live Ambassadors Group 2
PPC Live At The Shard #1 | September 29th 2022
PPC Live At The Shard #2 | November 24th 2022
PPC Live celebrates 1 yr Anniversary | 27th July 2023
PPC Live Celebrates Women's History Month | March 31st 2023
PPC Live Inaugural event | July 28th 2022
PPC Live UK #8 | 26th October 2023
PPC Reporting Resources
PPC Standard Operating Procedure (SOP) for Beginners
PPC vs. SEO: Similarities, Differences & How To Integrate
Precision in Practice: Mastering B2B Account Targeting
Profit Bidding Resources
Rock Stars in our Field - Anika Görtz
Rock Stars in our Field - Azeem Ahmad
Rock Stars in our Field - Boris Beceric
Rock Stars in our Field - Charlotte Cox
Rock Stars in our Field - Chris Ridley
Rock Stars in our Field - Emma Glover
Rock Stars in our Field - Gary Monger
Rock Stars in our Field - Jyll Saskin Gales
Rock Stars in our Field - Martina Darr
Rock Stars in our Field - Meriem Nacer
Rock Stars in our Field - Michael De Boeck
Rock Stars in our Field - Thuha Wright
Rock Stars in our Field - Tiffany Shears
Scaling Success: Key Strategies from the ClickTech Growth Guide
Shall we believe in SMART bidding?
Streamlining Google Ads for B2B E-Commerce Performance: A Case Study in Simplification and Consolidation
Tales from the Click Part 1 - Uncover 5 PPC Myths
Tales from the Click Part 2 - Uncover 6 More PPC Myths
The Art of Saying No: Tales of Boundary-Setting Gone Wrong
The Case Against PPC For Less Than 2 Year Old Businesses
The Difference Between Microsoft Ads Audience Ads & Search Partners - And How And Why You Should Opt
The Dynamic Duo: Unleashing the Power of Social Media and SEO for Ultimate Branding
The Evolution of Paid Search: How AI is Revolutionising Freelance Roles
The Future of Google Ads Display Campaigns
The Hidden Dangers of Ad Agencies
The Power of Accurate KPIs
The Uncertain Future of Manual CPC Bidding in Google Ads
The Underestimated Art of Manual Bidding in Google Ads
Third Party Cookie Removal & The Consequences - Consent mode, Enhanced conversions, & More
Top 10 articles of 2023 on PPC Live
Top PPC Job Interview Questions
Top Tips to Better Use GA4
Unleashing the Power of PPC for Black Friday through Performance Max and Demand Gen Campaigns
Unmasking the PPC Hero: Why Batman is the Perfect PPC Manager
Utilising Audience Targeting in Paid Search
What a PPC Pro Needs to Know About SEO
What Are the Important Qualities and Skills in a PPC Specialist?
What Audacity Looks Like
What Does PPC Stand for in Marketing
What I love about being a PPC Manager
What to Expect in 2023 Resources
What You Need to Know Before Your Remarketing Campaign
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Julian Modiano
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Nicolas Huber
Niki Grant
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Rand Fishkin
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Satoko Ohtsuki
Sophie Logan
Tiffany Shears
Zak Maklin
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