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Nicolas Huber’s deep dive into Profit Bidding sparked significant interest, challenging the conventional focus on ROAS and highlighting why prioritizing profit over mere revenue growth can lead to better results.

At our November event we had another great first time speaker Petya Yildizgoren got us falling in love with Broad Match – no really. Here are some resources on how to do it properly

Best articles on how to ensure you have effective account structures to set you up for success