Audio ads are emerging as a powerful alternative to visual advertising, offering marketers lower CPMs and higher attention rates across podcasts, music streaming services, and smart speakers.
Performance Max (PMax) campaigns demand a strategic approach to audience targeting, where advertisers must thoughtfully layer first-party data, custom segments, and Google’s machine learning signals.
Discover how Microsoft Ads, the stealthy underdog of PPC, can unlock untapped opportunities with lower costs, LinkedIn integration, and precision targeting to elevate your advertising strategy.
Competitor bidding on branded terms is a common PPC challenge, but strategic monitoring, tailored ad copy, cost management, and targeted responses can help mitigate its impact and protect campaign performance.
Accurate conversion tracking is crucial; double-counted data inflates metrics, misguides decisions, and wastes money. Regular audits, clear strategies, and reliable data ensure campaigns are optimized for true performance.
This year’s top 10 most-read articles on the PPC Live blog offer expert insights on optimizing PPC campaigns, embracing new technologies like AI, and mastering key strategies.
Cut through the marketing jargon and find a partner who understands your business goals – from initial vetting to final selection.
Choosing the right balance between long-tail and short-tail keywords will be critical for PPC success, as AI advancements, voice search, and evolving user behaviors reshape strategies for targeting and conversions.
Paid search, traditionally seen as a lower-funnel tactic, can be a versatile tool for building brand awareness and driving top- and mid-funnel objectives
Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.
