Strategy
How to approach a PPC Audit for a well-optimised account
It’s not every day you audit a PPC account that is in a healthy state. Figure out what to do afterwards.
06/02/2024
It’s not every day you audit a PPC account that is in a healthy state. Figure out what to do afterwards.
In the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms.
Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on search engine result pages (SERPs).
Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This
In the fast-paced and ever-evolving digital marketing landscape, staying ahead of the curve is essential for businesses looking to reach their target audience effectively.
Discover advanced keyword research techniques to transform your PPC campaigns, from leveraging long-tail keywords and negative keywords to competitor analysis and using tools like Google Search Console.
Learn to smoothly transition and manage a newly acquired PPC account with this comprehensive guide. Discover critical steps for building strong client relationships, conducting thorough audits, and optimizing strategies.
Explore the future of Paid Search in 2024 with insights from 10 industry experts. Understand how these changes will impact advertising channels, customer experience, and campaign costs.”
Master the art of B2B advertising by targeting the right accounts with precision. Elevate your B2B campaigns with insights into account targeting, personalized outreach, and strategic engagement.
How to prepare for interviews, Broad Match and more. We have produced several articles this year we’ve useful to help with jobs and make heads or tail of the industry.