Discover seven compelling reasons why internal teams often outperform agencies, from deep business knowledge to focused attention and direct impact on success.
Read to find how you can tackle these challenges and improve your ad placement management
Introduction
Explore the evolving world of PPC as user behavior becomes less predictable. Learn how to adapt and thrive in this changing landscape, ensuring your campaigns continue to deliver results
Take a breath. I’m going to explain, without jargon:
– Conversions
– Conversion tracking
– Google tag
– Google Tag Manager
– GCLID
– Offline Conversion Tracking
– Enhanced Conversions
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding.
The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns.
in 2024 marketers keep looking for alternative solutions to using 3rd party cookies, even though Google has rolled back its plans to deprecate them.
As seasoned PPC professional – I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.
As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of thirds party cookies.
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online.
