A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.
If you’re using LinkedIn Ads, you might choose between Lead Gen Forms or landing page forms. This blog explains each option, its pros and cons, when to use them, and which tends to perform best for B2B businesses.
Learn how to use Dynamic Search Ads to discover valuable keywords, improve campaign performance, and better understand customer search behavior.
Negative keywords help by blocking irrelevant searches, ensuring your ads reach the right audience. This saves budget and boosts efficiency by preventing wasted spend on people unlikely to convert.
Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.
If you’re using LinkedIn Ads, you might choose between Lead Gen Forms or landing page forms. This blog explains each option, its pros and cons, when to use them, and which tends to perform best for B2B businesses.
Learn how to use Dynamic Search Ads to discover valuable keywords, improve campaign performance, and better understand customer search behavior.
Negative keywords help by blocking irrelevant searches, ensuring your ads reach the right audience. This saves budget and boosts efficiency by preventing wasted spend on people unlikely to convert.
Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.
