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PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.
Zak started as the Senior Paid Media Consultant at Vervaunt in December 2020. He previously worked as an Account Manager for a large media agency and in-house for a games retailer. He specialises in technical marketing.
Talk outline: As performance marketing evolves, we need to develop strategies that enhance the platform’s ability to drive revenue. Taking into account data points that Google doesn’t have access to can help accelerate performance. In this talk, Zak will discuss some of his tried-and-tested PMax strategies using data points beyond Google’s reach.
Chris is currently a Senior PPC Analyst at Journey Further, bringing experience from previous roles at Journey Further, Awaze, Damart UK and Jet2.com. Chris Jones holds a 2004 – 2008 BA (Hons) in Business (with Professional Experience) at the University of Hull. With a robust skill set that includes Engineering, Recruiting, Microsoft Office, Research and more,
Title outline: Data integration for PPC campaigns needs to be built on strong foundations. In his talk, Chris will show us how he and his team transformed Boots Hearingcare’s PPC performance using innovative data solutions built on excellent PPC fundamentals.
Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut-through, emotion, and results.
Title outline: What Google doesn’t know. Google’s AI is getting smarter every day, but it doesn’t know you or your business. Claire will walk you through how to control Google to make your campaigns work harder for you.
