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PPC Live #13

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PPC Live #13

ABOUT THE EVENT

Speakers confirmed: Sean Healy, Tom Pickard, Kate Luke

Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.

Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

A massive thanks to Journey Further for hosting the first PPC Live Leeds

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Speakers

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PPC Live #10
PPC Live #13

EVENT AGENDA

5.30 pm: Arrival and drinks

6 pm: Introduction to PPC Live from Anu

6.15 pm: Talk 1 – Scaling PPC tests across your departments effectively

6.45 pm: Talk 2 – Can you build a brand with just Google Ads?

7.15 pm: Talk 3 – Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

7.45 pm: Pizza + drinks + networking

8.30 pm: Panel discussion

9 pm: Networking till end

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PAST ATTENDEES

TESTIMONIALS

A fantastic event to meet some of the best minds in PPC in and around London and understand what's going on in a fast-moving industry. You will come away with plenty of tips and ideas to work on your own accounts as well as build your network of people who work in the Paid Media space. I have attended three times in the last year, including speaking at their most recent one, and every time I have come away with renewed energy and motivation to do great things in this space.
Inderpaul Rai
Group Account Director (WeDiscover)
If you're in PPC or performance marketing, then this is THE event for you Filled with like minded professionals and led by the very lovely and talented Anu, who I have had the pleasure of working with before. Each session has a different agenda and great guest speakers so lots to take away from each session, as well as the opportunity to network with people in the same industry.
Alan Eves-Vaziri
Senior Online Manager (Wenta)
I've never attended an event like this. The atmosphere is light, friendly, and warm, and the topics of the talks range from the most nitty gritty of best practice factors to the psychology of marketing; a real mix so there's something for everyone. This is honestly, the only event I have attended more than once in my 15 year career. If you're considering attending an industry event, a networking meeting, meeting some great people, or learning a little more, THIS is the event for you. I can promise you won't regret it. Tickets are incredibly cheap in comparison to other events, especially when you consider the food and drink provided, and the awesome venue. Cannot praise the PPC Live event enough.
Niki Grant
Partner Support Director (ClickTech)
I've attended 2 of the PPC Live UK events in the last year, and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry (Performance Max and GA4 to name 2). The locations & venues are also nice and the tickets are very affordable. Thanks to Anu for organising these !
Greg Asquith
Technology Consultant (Self-Employed)
I was invited to speak at the PPC Live UK in September 2022 and the entire experience was amazing. The audience was welcoming, engaged and friendly. Anu and the hosting team were supportive, knowledgeable and accommodating and the view from the venue (Jellyfish HQ at the Shard) was amazing! There's was a bit of a queue and crowding issues during the dinner break that caused a delay for attendees to return to their seats for the post-dinner talks but this was a minor problem.
Chris Ridley
Paid Media Manager (Evoluted)
The event was in amazing location and since I was travelling from Italy i particularly enjoyed this. The talks were extremely interesting and some of them covered advanced topics. The general vibe of the event was amazing. I met interesting people and enjoyed the chat and pizza at the end. I hope to attend again, it would me a great excuse to come back to London.
Enrica Campana
Digital Strategy & Web Advertising (Self-Employed)
PPC Live #13

EVENT SPEAKERS

Sean Healy

Journey Further

Senior PPC Strategist

Linkedin Youtube

Sean Healy is a seasoned Senior PPC Strategist with 15 years of experience within digital agencies. Sean’s expertise lies in PPC testing, data-driven strategies, and uncovering actionable insights. With a deep passion for optimising campaigns and a commitment to continuous learning, Sean is dedicated to sharing knowledge and driving results in the ever-evolving world of paid search.

Talk outline: Scaling PPC tests across your departments effectively

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement. Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.

Over ten years of experience across multiple digital marketing verticals from luxury furniture to the UK’s largest retailer at Argos. Specialising in marketing technology such as feed management, marketing optimisation machine learning and paid marketing strategies. A great record of using technology to improve performance of day to day activity and providing human experience to go alongside it, allowing major transformations of performance and marketing.

Talk Outline: Can you build a brand with just Google Ads?

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.

Tom Pickard

Modo25

Head of Paid Search

Linkedin Youtube
Kate Luke

bellr

Head of Strategy & Marketing

Linkedin Youtube

As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies.

My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations.

With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses tao excel in the digital age.

Talk outline: Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

Google’s new NCA model and how to balance new customer bidding with RCR and CAC targets.

EVENT GALLERY

GALLERY FROM PREVIOUS EVENTS