PPC Live #19 (5th Feb) ft. Dave Alexander, Kat Sale, Nils Rooijmans

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PPC Live #13

  • 4 The Dockside, Leeds LS10 1EG
  • Thursday, 26 September 2024, 17:30 - 22:00

"The PPC Live event was an incredible experience from start to finish. "

Speakers confirmed: Sean Healy, Tom Pickard, Kate Luke

Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.

Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

A massive thanks to Journey Further for hosting the first PPC Live Leeds

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Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

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PPC Live #10

EVENT AGENDA

5.30 pm: Arrival and drinks

6 pm: Introduction to PPC Live from Anu

6.15 pm: Talk 1 – Scaling PPC tests across your departments effectively

6.45 pm: Talk 2 – Can you build a brand with just Google Ads?

7.15 pm: Talk 3 – Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

7.45 pm: Pizza + drinks + networking

8.30 pm: Panel discussion

9 pm: Networking till end

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PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.

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Sean Healy is a seasoned Senior PPC Strategist with 15 years of experience within digital agencies. Sean’s expertise lies in PPC testing, data-driven strategies, and uncovering actionable insights. With a deep passion for optimising campaigns and a commitment to continuous learning, Sean is dedicated to sharing knowledge and driving results in the ever-evolving world of paid search.

Talk outline: Scaling PPC tests across your departments effectively

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement. Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.

Over ten years of experience across multiple digital marketing verticals from luxury furniture to the UK’s largest retailer at Argos. Specialising in marketing technology such as feed management, marketing optimisation machine learning and paid marketing strategies. A great record of using technology to improve performance of day to day activity and providing human experience to go alongside it, allowing major transformations of performance and marketing.

Talk Outline: Can you build a brand with just Google Ads?

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.

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As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies.

My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations.

With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses tao excel in the digital age.

Talk outline: Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

Google’s new NCA model and how to balance new customer bidding with RCR and CAC targets.

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