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PPC Live #13

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PPC Live #13

ABOUT THE EVENT

Speakers confirmed: Sean Healy, Tom Pickard, Kate Luke

Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.

Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

A massive thanks to Journey Further for hosting the first PPC Live Leeds

Sean Healy
Tom Pickard
Kate Luke

Want to connect with event attendees, even before the event? Join our PPC Live Chat Whatsapp Group and make friends & chat about PPC struggles before the awesome event day arrives.

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Talk Details
FAQ
PPC Live #10
PPC Live #13

EVENT AGENDA

5.30 pm: Arrival and drinks

6 pm: Introduction to PPC Live from Anu

6.15 pm: Talk 1 – Scaling PPC tests across your departments effectively

6.45 pm: Talk 2 – Can you build a brand with just Google Ads?

7.15 pm: Talk 3 – Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

7.45 pm: Pizza + drinks + networking

8.30 pm: Panel discussion

9 pm: Networking till end

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PAST ATTENDEES

TESTIMONIALS

"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."

Odi Caspi Owner, EffectiveMarketing.UK

"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."

Petya Yildizgoren UK Based Freelancer

"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."

Matilde Platani Associate Consultant at Salt

"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."

Grégory Pantaine Director of Customer Engagement at Marin Software

"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"

Charlie Couch Results Driven Digital Expert

"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."

Chloe Varnfield PPC Specialist at Atelier Studios
PPC Live #13

EVENT SPEAKERS

Sean Healy

Journey Further

Senior PPC Strategist

Linkedin Youtube

Sean Healy is a seasoned Senior PPC Strategist with 15 years of experience within digital agencies. Sean’s expertise lies in PPC testing, data-driven strategies, and uncovering actionable insights. With a deep passion for optimising campaigns and a commitment to continuous learning, Sean is dedicated to sharing knowledge and driving results in the ever-evolving world of paid search.

Talk outline: Scaling PPC tests across your departments effectively

Discover how the Journey Further approach empowers PPC managers to strategically plan and prioritize tests, supported by comprehensive results and learnings. This talk will highlight the impact of daily automated account health checks, which uncover new testing opportunities for continuous improvement. Finally examples will be shared of successful agency-wide tests, like the performance of broad match, to showcase how these strategies can drive better outcomes for your campaigns.

Over ten years of experience across multiple digital marketing verticals from luxury furniture to the UK’s largest retailer at Argos. Specialising in marketing technology such as feed management, marketing optimisation machine learning and paid marketing strategies. A great record of using technology to improve performance of day to day activity and providing human experience to go alongside it, allowing major transformations of performance and marketing.

Talk Outline: Can you build a brand with just Google Ads?

Tom will be discussing the feasibility of building a brand with just Google Ads, the opportunities and the limitations of taking this approach. He will also cover the impact of focusing only on bottom of funnel activity and why this isn’t always the best solution.

Tom Pickard

Modo25

Head of Paid Search

Linkedin Youtube
Kate Luke

bellr

Head of Strategy & Marketing

Linkedin Youtube

As a seasoned Head of Digital with a deep-rooted love of technology and a profound passion for e-commerce, I bring a track record of driving digital transformation and pioneering innovative online strategies.

My journey in the digital realm is marked by a commitment to integrating cutting-edge technologies to enhance user experiences and streamline operations.

With extensive experience steering e-commerce platforms to new heights, I excel in leveraging data-driven insights and modern tech solutions to boost online engagement and sales. I am dedicated to fostering a culture of continuous improvement and staying at the forefront of digital trends, aiming to empower businesses tao excel in the digital age.

Talk outline: Is New Customer Acquisition (NCA) killing your Returning Customer Rate (RCR)

Google’s new NCA model and how to balance new customer bidding with RCR and CAC targets.

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