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"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."
"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."
"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."
"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."
"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"
"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."
Talk Description:
“Ever been so focussed on the nitty gritty, day-to-day of PPC that you find it hard to consider the bigger picture?
I work for a PPC agency, but I’m no PPC expert… but as a general marketer that juggles social media, content, SEO and everything in between, I’ve seen firsthand just how effective PPC is compared to other channels. I’ll be sharing my non-expert opinions and insights on PPC and how it slots into the holistic marketing mix, why it’s so effective, and how (as experts) it can be positioned to non-experts like myself to drive home the importance of PPC as a marketing channel.”
Talk Description:
In this talk, I’ll share real examples from Google and Meta campaigns where testing played a key role in improving performance. We’ll look at what worked, what didn’t, and how simple testing frameworks can help you uncover insights that drive better results.
You’ll also take away a set of practical test ideas that you can start applying right away to your own campaigns — whether your goal is higher engagement, stronger conversion rates, or more efficient spend.
Talk Description:
The pace of change within PPC is undeniable, creating an environment that is as exciting as it is demanding. As the industry continues to accelerate, critical questions emerge: What do these developments truly mean for the future of search marketing? More importantly, how can we best prepare our teams and strategies to not just adapt, but to thrive? Join this session as we navigate these questions and uncover the key to future-proofing your search strategy.
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