I didn’t spend a year writing 555 pages because I love Microsoft Word documents.
I wrote it because too many marketers are still stuck in 2016 while the ground is shifting under our feet. Search is breaking apart. Google no longer owns intent – ChatGPT, Gemini, TikTok, Reddit and others are all competing for it. In my new 555-page book The Search Singularity, I argue that sticking to old silos is a recipe for irrelevance – and offer a survival kit for 2026. 👉 Get the book on Amazon
Let’s get one thing straight:
- PPC ≠ Google Ads.
- SEO ≠ keywords.
- Social ≠ “let’s post something for reach”.
If you’re still thinking in channel silos in 2026, you’re not just behind – you’re irrelevant.
My book The Search Singularity Winning the new Game of Search is not a prediction fairytale. It’s a survival kit for a marketing world where “search” is no longer Google’s monopoly.
What’s inside?
- PPC beyond Google Ads – TikTok Ads, Retail Media, Microsoft Ads, LinkedIn, Voice Ads. Paid has exploded. If your PPC strategy ends at Google, it’s not a strategy – it’s laziness.
- SEO as the backbone – Stop chasing rankings like it’s 2009. Authority, trust signals, and whether LLMs surface your content – that’s the game.
- Holistic > siloed – PPC, SEO, Social, Content, CRO. Stop treating them like rival siblings fighting over pocket money. They only work when they work together.
- New KPIs – CTR? Cute. The real metrics: Are you in AI Mode? Does your content trigger an Interaction-to-Next-Query (ITNQ)? What’s your AI Visibility Score?
- Dark Social – If you’re ignoring Discord, Reddit and Slack, you’re ignoring where half your brand conversations actually happen.
How it’s written
This isn’t a theory book. It’s a working book. Please use the free spaces for your notes and questions! And of course ask me – we are here to support and challenge each other!
- Space for your notes.
- Checklists at the end of every chapter.
- Frameworks you can steal and apply next week.
A taste:
- Topical Authority Framework – how to structure so LLMs actually trust you.
- Multi-Channel AI Visibility Model – because Google is just one gatekeeper now.
- PPC Reset Plan – how to stop clinging to Google Ads like it’s a life raft.
Why you need it
Because 2026 won’t forgive 2016 tactics.
Because “SEO vs PPC vs Social” is a dumb fight nobody has time for.
Because after +17 years in the trenches, I can tell you this: it’s going to hurt – but if you adapt, you’ll win.
👉 The Search Singularity is not “nice to read”. It’s 555 pages of straight talk and survival frameworks. And a lot of black humor… And if you don’t finish with at least ten Post-Its saying “F**, I need to fix this”* – you weren’t really paying attention 😁
