Maximising PMAX to acquire new customers without cannibalising brand
With new customer acquisition being arguably the best way to grow a business efficiently, the new campaign types, such as PMAX, has made it harder to isolate the brand. Shall we give up and mix brand and non-brand together? NO! Tune in, and find out how you could isolate the brand in an efficient way within PMAX and use first-party day and performance rules to grow your activity.