Link Resources
The Best of Published Decks from the Latest Hero Conf [April 2025]
Get the slides of some of the best talks delivered at Hero Conf UK April 2025.
23/04/2025
Get the slides of some of the best talks delivered at Hero Conf UK April 2025.
Performance Max (PMax) has evolved into an effective tool for lead generation, offering strong results when paired with quality data inputs like qualified lead lists, though it requires proper setup and ongoing monitoring to overcome issues like spam and algorithmic challenges.
Watch the fantastic talks given on Beating Imposter Syndrome, The Ultimate Guide to Pmax and Data vs Intuition at the PPC Live #12 event in London.
Watch the fantastic talks given on Maximisng PMax to acquire new customers, Thinking beyond ROAS, Retails Media Networks AND Looking through the blackbox of Google Ads and finding growth.
In response to queries from his PPC Live talk, Chris Ridley advised against relying solely on Performance Max campaigns and gave several brilliant tips to master using it.