Link Resources
The Best of Published Decks from the Latest Hero Conf [April 2025]
Get the slides of some of the best talks delivered at Hero Conf UK April 2025.
12/05/2025
Get the slides of some of the best talks delivered at Hero Conf UK April 2025.
Relying on one channel is risky—diversify with SEO, paid media, and more to build a stable, scalable, and resilient marketing strategy for long-term growth.
Karaca’s digital marketing team revolutionized their PPC strategy by implementing SMEC, an AI-driven tool that dynamically reassigned their 2,000+ products across performance-tiered campaigns, resulting in a 44% ROAS increase and 31% revenue growth between May 2024 and February 2025.
January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches
Explore how SEO and PPC can complement each other for better ROI. Learn how integrating both strategies can enhance your online visibility and optimize your ad performance.
We’re here to shine a spotlight on PPC Rockstar Boris Beceric
Google Ads Consultant, Coach and PPC Live Ambassador.
Matt, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity.
We’re here to shine a spotlight on PPC Rockstar Anika Görtz – Team Lead in Digital Marketing & Marketing Program Management
In the fast-paced world of PPC, the demand for skilled professionals is at an all-time high. Read about the skills to focus on to stand out.
Consent mode V2 is part of Google’s commitment to a privacy-centric digital advertising space. It means advertisers within the EEA must comply to continue to serve personalised ads and retain the use of their remarketing campaigns.