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Technology like Broad Match uses oceans of information across thousands of data points and signals. Google’s algorithms analyze these in real time; first when someone searches for a topic, and then again when ranking matching ads for the auction.
As more PPC professionals adopt SMART bidding, our experts weigh in on whether it’s a genuine innovation or just another way for Google to boost its profits
Technology like Broad Match uses oceans of information across thousands of data points and signals. Google’s algorithms analyze these in real time; first when someone searches for a topic, and then again when ranking matching ads for the auction.
As more PPC professionals adopt SMART bidding, our experts weigh in on whether it’s a genuine innovation or just another way for Google to boost its profits
