PPC Live #20 Brighton ft. Jack Willmore, Emina Demiri & Julia Riml

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PPC Live #20 – Brighton

"The PPC Live event was an incredible experience from start to finish. "

Confirmed speakers – Head of Digital Emina Demiri, Senior Account Executive Jack Willmore, Growth Director Julia Riml

Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.

Come to the event where you will learn lots from fellow practitioners who are trying to stay ahead of the ever changing industry and also contribute to the fantastic discussion – adding your “it depends” point of view. 

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Want to connect with event attendees, even before the event? Join our PPC Live Slack Group and make friends & chat about PPC struggles before the awesome event day arrives.

PPC Live #20 is sponsored by ShoppingIQ, Jyll’s Inside Google Ads, and Opteo

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Some of the past attendees we’ve loved hosting!

EVENT AGENDA

5.30 pm: Arrival and drinks

6 pm: Introduction to PPC Live from Anu

6.15 pm: Talk 1 – Maximising Booking Intent – Jack Willmore

6.45 pm: Talk 2 – Beyond the Account: When ROAS Hits the Ceiling, Break It – Emina Demiri

7.15 pm: Talk 3 – From Gut Feeling to Marginal ROAS – Julia Riml

7.45 pm: Pizza + drinks + networking

8.30 pm: Panel discussion

9 pm: Networking till end

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PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.

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Talk Description:

I will focus on a project/case study for a health services client, specifically detailing how we solved frequent appointment booking availability issues – something that will be relevant to anyone who runs activity for a client with a booking system.

Talk Description:

This talk explores why PPC performance often plateaus as accounts scale, and why this “ROAS ceiling” is a natural outcome rather than a failure of optimisation. Early gains are easy, but over time high-intent demand is exhausted and PPC begins paying full auction costs for work other channels should be supporting.

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Talk Description:

Many marketers still make budget decisions based on gut feeling or rough estimates. But what if you could measure exactly where your next euro delivers the highest return?

In this session, Julia Riml explores how to use Marginal ROAS to make smarter, data-driven budget shifts across channels. She’ll demonstrate how this metric helps uncover diminishing returns, optimise efficiency, and will share real-life cases that prove its impact.

As a bonus, Julia will also present findings from a recent study revealing TikTok’s true incremental value across the funnel. A must-see for anyone looking to spend smarter – not just more.

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About the venue

Tempest Pub
Located on the seafront with a stunning beach bar and a unique inside.