
Not All “Best Practices” Are… Best Practices
Explore why six popular Google Ads “best practices” can actually hurt campaign performance when applied without proper context and strategic consideration.
Explore why six popular Google Ads “best practices” can actually hurt campaign performance when applied without proper context and strategic consideration.
Accurate conversion tracking is crucial; double-counted data inflates metrics, misguides decisions, and wastes money. Regular audits, clear strategies, and reliable data ensure campaigns are optimized for true performance.
Google’s mandate for some advertisers to switch from credit card payments to bank-based options by July 31st , has drawn criticism for pushing processing costs onto advertisers.
As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of thirds party cookies.
Explore why six popular Google Ads “best practices” can actually hurt campaign performance when applied without proper context and strategic consideration.
Accurate conversion tracking is crucial; double-counted data inflates metrics, misguides decisions, and wastes money. Regular audits, clear strategies, and reliable data ensure campaigns are optimized for true performance.
Google’s mandate for some advertisers to switch from credit card payments to bank-based options by July 31st , has drawn criticism for pushing processing costs onto advertisers.
As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of thirds party cookies.