Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency and oversight.
Google’s AI Max for Search promises more conversions, but independent data and real-world testing tell a more complicated story. This is a must read before you flip the switch.
If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
Learn what Google’s new Demand Gen campaigns are, how they replace Video Action Campaigns, and how to use them effectively for better YouTube Ads results in 2025.
The PPC Live community is actively testing Google’s AI Max, reporting mixed results and unusual queries as they explore its heavily automated search ad features.
Two Reddit users reported over $100,000 in combined fraudulent Google Ads charges after their accounts were hacked—shared by PPC Live Ambassador Boris Beceric.
YouTube advertising has grown more complex, but Video Action campaigns—soon merging into Demand Gen—remain a powerful, underused tool for driving conversions when executed with the right creative, copy, and testing strategy.
Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks.
As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency and oversight.
Google’s AI Max for Search promises more conversions, but independent data and real-world testing tell a more complicated story. This is a must read before you flip the switch.
If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
Learn what Google’s new Demand Gen campaigns are, how they replace Video Action Campaigns, and how to use them effectively for better YouTube Ads results in 2025.
The PPC Live community is actively testing Google’s AI Max, reporting mixed results and unusual queries as they explore its heavily automated search ad features.
Two Reddit users reported over $100,000 in combined fraudulent Google Ads charges after their accounts were hacked—shared by PPC Live Ambassador Boris Beceric.
YouTube advertising has grown more complex, but Video Action campaigns—soon merging into Demand Gen—remain a powerful, underused tool for driving conversions when executed with the right creative, copy, and testing strategy.
