Peak season is make-or-break for ecommerce, and with shoppers hunting Black Friday deals as early as October, retailers who start campaigns early are best positioned to win big in Q4 2025.
Performance Max (PMax) campaigns demand a strategic approach to audience targeting, where advertisers must thoughtfully layer first-party data, custom segments, and Google’s machine learning signals.
Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.
Switching away from Google CSS to can lower your CPCs, as Google charges a 20% commission, while others use a flat fee. This switch reduces costs, boosts traffic, improves ad performance.
Peak season is make-or-break for ecommerce, and with shoppers hunting Black Friday deals as early as October, retailers who start campaigns early are best positioned to win big in Q4 2025.
Performance Max (PMax) campaigns demand a strategic approach to audience targeting, where advertisers must thoughtfully layer first-party data, custom segments, and Google’s machine learning signals.
Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.
Switching away from Google CSS to can lower your CPCs, as Google charges a 20% commission, while others use a flat fee. This switch reduces costs, boosts traffic, improves ad performance.
